Freelancer profile translated to English.
Back to original languageAbout Aurore
My mission: transform your marketing leads into truly actionable business opportunities for your sales teams.
In many B2B companies, the problem is not the volume of leads generated.
It lies in their qualification, their nurturing, and their handover to sales teams.
For over 15 years, I have been supporting B2B SMEs and mid-sized companies on three key topics:
- structuring lead generation
- implementing effective nurturing programs
- aligning marketing and sales teams
Observed results with my clients:
- +40% increase in qualified MQLs
- +20% increase in SQLs
- better exploitation of the sales pipeline
My approach is deliberately pragmatic:
- simple processes
- tools actually used by the teams
- clear visibility in the CRM
The objective: transform your marketing actions into business opportunities.
I intervene on these topics, among others:
- structuring your B2B lead generation
- implementing your lead nurturing programs
- aligning marketing / sales teams
- structuring your funnel and indicators
- outsourced CMO
French
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 50km), Rennes (up to 20km), Angers (up to 20km), Paris (up to 50km), Bordeaux (up to 20km)
Experience
- 4CAD GroupOutsourced ERP Marketing ManagerSOFTWARE PUBLISHINGNovember 2025 - Today (9 months)Bouguenais, France*Lead Generation Strategy*Lead Nurturing
- Relationship with Sage publisher
- Implementation of actions
- Emailing
- Customer Testimonial
- SageSpeakerSOFTWARE PUBLISHINGJuly 2025 - July 2025Paris, FranceSpeaker for Sage publisher resellers on lead generation throughout the funnel:- Which channels to prioritize?- What is the maturity of prospects?- What content to use?- How to adapt it to Sage campaigns?- How to work closely with sales teams?- Which KPIs to track?
- AptilinkOutsourced CMOEDUCATION AND E-LEARNINGApril 2025 - September 2025 (5 months)Nantes, France- Definition and implementation of marketing strategy.- Monitoring of performance indicators and adjustment of actions.- Monitoring, improvements, and maintenance of the corporate website.- Implementation of email campaigns.- Content creation for SEO and lead generation.- Automation of marketing and sales processes.
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Education
- Master in Marketing and ICT, MarketingUniversity of Angers2010Master Marketing et TIC, Marketing