Aurore G.

What does Jeune Afrique do?💡

➡️ Jeune Afrique is the leading media outlet on the continent. It provides political and economic information that allows its readers to better understand African current events.

The editorial team is based in Paris but has several permanent correspondents across the continent. In addition to investigations, reports, analyses, and features, Jeune Afrique offers its readers exclusive information. Jeune Afrique is a print and digital media.

What were my responsibilities?🤝

- Definition and deployment of a marketing strategy in each country

- Business development and optimization of magazine distribution

- Development of new revenue streams (print and digital subscriptions, partnerships...)

- Digital campaigns in 8 African countries and in France

- Marketing campaigns: TV spots, radio, billboards, sales promotion, bookstore and GSM branding

- Ministry and Presidency partnerships

- Responsible for the marketing budget

What does Fleurs d'Ici do?💡

➡️ Fleurs d'Ici is the first French brand of local and seasonal flowers. The only player offering 100% made-in-France flowers.

In a market where 9 out of 10 flowers are imported from Kenya or Colombia, where they are produced by underpaid labor using massive amounts of pesticides, then exported by air with a heavy carbon footprint, our unique positioning: offering only short-circuit flowers, allows us to develop a unique offering for both professionals and individuals.

By putting seasonality and proximity at the heart of consumption dynamics, Fleurs d'Ici allows small horticultural producers to sell their flowers at a fair price by saving on distribution costs, and also allows individual consumers to have better quality products, while engaging in sustainable development.

What were my responsibilities?🤝

- Development of B2B and B2C offers

- Sales strategy: definition of pricing policy

- Brand platform development with an agency

- Marketing project management

- Development of brand partnerships

- Creation and implementation of a new B2C marketing strategy

- Management and development of the e-commerce site with the Tech team

- Digital marketing: automation, SEO referencing, digital campaigns

- Operational marketing for seasonal promotions

- Management of the community manager

Maison Mulot is a Bakery Pastry Caterer; an institution in Saint Germain des Prés. Renowned for its millefeuille, macarons, and classic pastries, the House perpetuates the art of taste through organic breads, generous tarts, and flavorful pies. More than just a bakery-patisserie, it is also an elegant tea room and a refined caterer, ideal for discovering all the expertise of French pastry.

- Digitalization of the brand - Creation of 2 websites, internal communication tools, online presence, social commerce

- Development of B2B and B2C offers - new restaurant, seasonal promotions, seasons...

- Digital Marketing - social media, SEO referencing, digital campaigns

- Partnerships - brands, influencers, commercial operations

- Creation of communication materials - newsletters, editorial content, menus, press kits, and press releases

- Creation of B2C and B2B catalogs

- Branding development

- Management of marketing and communication budgets

- Opening of a café-restaurant, Place des Vosges - website, photo shoot, branding, POS materials, content, Menu, team training