Freelancer profile translated to English.
Back to original languageAbout Aurore
Media Buying Consultant: SEA, Social Ads & Programmatic đ©đ»âđ»
đ©đŒâđ Certified Google Ads, Facebook Ads, Snapchat Ads, Twitter Ads & Teads Ads
đïž +7 years of experience
đ° +âŹ500K of monthly media budget managed
đ€ Havas, Blizzard Entertainment, Bravogames, Leeve, VCOMK, Ubisoft, Mym & 900M Massive Reforestation
Withover 7 years of experiencein major French companies, I helpbrandsachieve their goals through **high-performing digital advertising**. đ
My approach isdata-drivenand seekscontinuous improvementof campaign results and your **ROI**. đ
đ§ Audit & Strategy
- Audit of your SEA, Social Ads, and/or Programmatic accounts
- Media plan according to your budget and objectives
- Ad creative strategy: format recommendations, creative briefs, benchmarks, access to my template library
đ©đ»âđ» Campaign Management
- SEA: Google Ads, Apple Search Ads, Microsoft Ads, etc...
- Social Ads: Youtube Ads, Facebook Ads, Instagram Ads, Snapchat Ads, Twitter Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, BeReal Ads
- Programmatic: DV360, Campaign Manager, Spotify, Twitch, Criteo, Unity Ads, IronSource, AppLovin, Mintegral, etc...
đ Results & Optimizations
- Detailed weekly performance reporting
- Continuous campaign optimization
- A/B Testing of landing pages (including UX CRO), audiences, catalogs, creatives, etc...
Full portfolio on request đ
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Marseille (up to 30km), Paris (up to 10km), Lyon (up to 10km)
Experience
- Papel MediaMedia BuyingDIGITAL AND ITJune 2025 - Today (1 year and 2 months)Marseille, France
- Management of Meta Ads and Google Ads accounts in e-commerce and local service offerings
- Creative brief writing
- Results reporting
- 900MSEA Mission ManagerENVIRONMENTALJune 2024 - June 2025 (11 months)Paris, France900M aims to multiply the number of reforestation actors by raising public awareness of reforestation issues and providing free training in innovative reforestation methods.My missions within the association:
- Plan and implement an SEA marketing strategy
- Launch and manage campaigns on Google Ads
- Create and distribute marketing content to promote the association's activities, projects, and products
- Improve website visibility and its ranking on Google through the Google Ad Grants program from which 900M benefits
- MYMPaid Marketing ManagerSOCIAL NETWORKSJanuary 2024 - January 2025 (1 year)Paris, France
- Acquisition of new users and creators on the platform using social ads, display, and SEA campaigns
- Ad Creative Strategy: creative briefs on iterations of best videos, marketing messages, and seasonal events, brainstorming, benchmarks,...
- Creation and A/B testing of landing pages to improve conversion rate (Webflow)
- Reduction of CAC by 86% in 1 month
- Increase in first subscriptions by 262% in 3 months
Reviews
Laurie
Leeve
Reviewed on 6/11/2021
Aurore understood the target audience well and is helping us boost the communication (ads) for our application. We will continue to work with her. Thank you!
AD
Account deleted
Reviewed on 10/27/2020
Aurore managed the campaign strategy on FB & Google Ads for La Galerie de Françoise - https://galeriedefrancoise.fr/ for a 3-month mission.
She also conducted an SEO audit of the site to optimize it.
Aurore is responsive, respects the client's wishes while bringing her expertise and experience.
She fully embraces her freelance status and I would recommend her if I have the opportunity.
Aurore has chosen to hide 1 review
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Education
- MBA Digital Marketing and E-commerce (MCI)Institut LĂ©onard de Vinci2019Formation au mĂ©tier de Manager du Marketing Digital grĂące Ă la rĂ©alisation de projets en mĂ©thodologie Agile. e-Mission de Conseil OpĂ©rationnel : âȘïž La notoriĂ©tĂ© des offres de Margo âȘïž LâADN et la notoriĂ©tĂ© de Vidmizer âȘïž L'acquisition de clients pour KadoResto âȘïž La stratĂ©gie d'influence pour Peugeot RĂ©daction dâarticles pour le blog du MBA MCI : âȘïž Les objets connectĂ©s au service dâun sport : l'Ă©quitation âȘïž Comment bien choisir sa rĂ©gie publicitaire ? Technique : âȘïž CrĂ©ation dâun chatbot Messenger : Auriie âȘïž CrĂ©ation dâun site en HTML/CSS, Wordpress et Prestashop âȘïž RĂ©alisation d'un Audit SEO sur le site de Repetto âȘïž Participation Ă l'Amazon Campus Challenge avec Kalia Nature Programme : https://www.ilv.fr/formations/digital/mba-specialises-digital/formation-marketing-commerce-sur-internet/programme-marketing-commerce-sur-internet/
- Digital Creator - Video GamesInstitut de l'Internet et du Multimédia2018Formation au métier de Producer grùce à un projet de fin d'étude sur le fonctionnement d'un studio de développement et édition de jeux vidéo. Programme : https://www.iim.fr/axes-metiers/jeux-video/
Certifications
- Facebook Blueprint Certified Media Buying ProfessionalFacebook Blueprint