Aurore Ferré

Design and management of internal and external communication strategies to promote the organization's actions to users, employees, and partners. Definition of communication strategy and plans. Support for transformation projects: reorganizations, national initiatives, evolution of internal practices. Design of internal communication actions to foster information, dialogue, and employee engagement. Simplification of regulatory, technical, or sensitive topics for employees, partners, and users. Coordination of cross-functional projects with departments, business teams, institutional partners, etc. Advising project owners on messages, audiences, channels, and communication strategies. Creation of print, web, video, editorial, and educational content: articles, digital campaigns, internal materials, videos, interactive systems. Organization of institutional events, thematic days, conferences, general meetings, etc. Management of press relations, press release writing, and promotion of the organization's actions. Design and facilitation of collective intelligence workshops. Contribution to regional and national working groups: communication, innovation, employer branding, ecological transition, digital transformation.

Development of marketing and communication in a competitive sector. Definition and deployment of marketing and digital strategy. Management of the e-commerce site and complete website redesign. Analysis of catalog performance & recommendations for evolution (marketplace, website redesign), with an increase in conversion rate from 0.19% to 0.33%. Creation of content (product videos, tutorials, articles, sales materials). Design of print and digital materials (catalogs, POS displays, promotional campaigns). Digital customer relationship management and purchase journey. Recruitment, training, and supervision of apprentices, interns, and fixed-term contract employees. Activity coordination and priority management. Business continuity management during the Covid crisis: maintaining customer relations, managing suppliers and deliveries, deploying health protocols. Support for retail store management (acting manager).

Writing institutional and digital content. Management of the website and social media. Writing the activity report. Conducting benchmarks and editorial monitoring. Participation in communication plans and events. Intranet management (updates, writing articles and news). Creation of multimedia materials (videos, podcasts, social media content...).