Freelancer profile translated to English.
Back to original languageAbout Aurore
Do you have an idea for a business creation project? Is your project underway but you don't know how to exploit it, make it known, optimize it, project it into the future? Or do you want to develop or improve your digital presence?
I will help you from the idea stage to the management of your daily activities after launch, by offering you a multitude of services to help you consider your business more serenely!
AUDIT AND NEEDS ASSESSMENT:
Determination of the overall strategy to adopt for a new activity, corrective actions for taking over an existing activity.
CREATION OF YOUR BRAND IMAGE:
Storytelling, brand universe, graphic charter, creation of websites, communication materials, etc. and implementation on various media.
IMPLEMENTATION OF COMMUNICATION CAMPAIGNS:
Various advertisements, influencer marketing, pop-ups, trade show participation, press relations, etc.
CUSTOMER DATA OPTIMIZATION:
(Or implementation of collection if no database exists), implementation of newsletters, marketing campaigns...
MANAGEMENT OF YOUR SOCIAL NETWORKS:
In the form of a logbook with the strategy to apply or management of the networks by ourselves (with or without photos): feed development, planning, interaction management, automation for community development, etc. Community development through automation.
ORGANIZATION OF SHOOTS:
Mood boards of atmospheres, search for service providers, locations, models, shoot logistics, etc.
EVENT MANAGEMENT:
Organization of pop-ups, trade shows, parties, and various events... (possibility of participation)
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km)
Experience
- SAVON STORIES LTD.Marketing Project ManagerJanuary 2022 - Today (4 years and 5 months)Bordeaux, FranceFrench-made nutritional supplement brand with clean, 100% natural formulas.
- PLUMESocial Media Project ManagerFASHION AND COSMETICSMarch 2021 - February 2022 (1 year)Bordeaux, FrancePLUME Paris is a 100% digital ready-to-wear brand launched in 2020, inspired solely by the desire to offer clothing that awakens our senses, at the fairest prices and with the lightest possible impact on our planet.- Management and development of digital communities (Facebook, Instagram)- Research and implementation of partnerships- Responsible for influencer marketing budgets- Proposal and execution of the commercial planning for newsletters- Reporting and analysis of implemented actions- Article writing- Organization of photoshoots- Writing and uploading product pages
- Château Marquis de TermeCommunity ManagerMay 2020 - December 2020 (7 months)33460 Margaux-Cantenac, FranceLocated in the heart of the village of Margaux-Cantenac, Marquis de Terme proudly bears its rank as a Classified Growth. Marquis de Terme has traversed centuries and seen owners of different cultures. A place for meetings, events, and exchanges, the estate combines the rigor of work and ancestral know-how with creativity, lightness, and open-mindedness. The estate's teams are dedicated to producing exceptional wines and spreading the Marquis de Terme spirit!Responsibilities: Responsible for brand image and its development across all digital platforms and support for operational aspects.- E-commerce management (website launch and commercialization, product page creation + photography, inventory and merchandising management, customer service)- Social media management (strategy overhaul, content creation, publications, campaign implementation, performance analysis, influencer marketing)- CRM, relationship programs, and emailings (database overhaul, campaign and operation implementation, design, routing, results)- Creation of communication materials- Video editing and photography to feed various channels- Event management (organization and participation in public events and trade shows, implementation of strategic and operational recommendations)
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Education
- Master of BusinessMBA Spécialisé Digital Marketing & BusinessMaster spécialisé digital marketing & business
- Modern Literature (Bachelor's Degree Year 2)University of Reunion2016Lettres modernes ( Licence 2 )