Freelancer profile translated to English.
Back to original languageAbout Aurore
🎨 Art Director & Brand Designer
💛 Specializing in Social and Solidarity Economy (ESS), culture & all projects with strong values
👥 +20 clients supported
✨ +15 visual identities created
🌟 Why hire me?
Graphic designer for 3 years and communication project manager for nearly 5 years, I support entrepreneurs, VSEs/SMEs, and cultural organizations in building coherent, strategic, and lasting brand identities.
My goal: to create an identity that doesn't just look "pretty," but that attracts the right audiences and truly supports your development.
Every collaboration begins with listening. I am by your side to understand your vision, your values, your challenges. Then comes the strategic work, the search for positioning, the definition of target audiences, competitive analysis. All of this leads to art direction 🎨
A strong visual universe, aligned and adaptable across all your media.
✨ What I offer
🧠 Brand Strategy
- Marketing & Positioning Reflection
- Target Audience & Persona Definition
- Competitive Analysis
- Creative Direction
🎨 Identity & Communication
- Visual Identity & Rebranding
- Brandboard & Style Guide
- Digital Media (social media, newsletter...)
- Print Media (posters, flyers, cards…)
💬 My little extra
A strategic yet deeply human approach.
I favor fluid, transparent, and committed collaborations.
If you want to structure your image with coherence and meaning
With a human and professional collaboration
Discover my portfolio here or on my Behance and contact me! ☀️
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Nantes (up to 50km), Lyon (up to 50km), Rennes (up to 50km)
Experience
- ADEPAPE de la MeuseSocial Media Strategy and TemplatesCIVIC AND SOCIAL ORGANIZATIONSFebruary 2025 - March 2025 (1 month)Bar-le-Duc, FranceADEPAPE (Departmental Association for the Support of Children in Child Protection) contacted me to give a new look to their communication.They approached me without a clear brief in mind, the idea being for me to audit the existing situation and propose recommendations.After a complete audit of their online presence and various media, I was able to offer them:- A tailored social media strategy- Templates for different networks (polls, carousels, video covers, simple visuals, photo filters - LinkedIn, Facebook, Instagram)- New LinkedIn banners and selection thumbnails- A brand new newsletter template integrated into BrevoThey then contacted me again to work on specific posts for events, for their young adult guide, and for their General Assembly covers.An opportunity to combine strategic work, print, and social media creation!
- SVI PeintureVisual Identity Creation - Building PainterCIVIL ENGINEERINGFebruary 2025 - March 2025 (1 month)Reims, FranceCreation of a complete visual identity for a building painter.Alexandre's challenges? To revitalize his old identity while inspiring the trust, expertise, and professionalism found in his work. All within a rather masculine, almost futuristic aesthetic!An opportunity for me to offer him a brand new logo, adapted for various needs (print, web, icon, black, white, etc.) as well as fonts and colors that reflect the spirit of his business.
- Aurore DubreilCommunication Materials - HypnotherapistHEALTH AND WELLNESSFebruary 2025 - Today (1 year and 6 months)Nantes, FranceCreation of communication materials for hypnotherapist Aurore Dubreil after establishing her visual identity and style guide.
- Creation of business cards
- Creation of illustrations and pictograms for the website
- Creation of thank-you cards
- Creation of merchandise
- Advertising creation for exterior signage
- Project and partnership tracking
Recommendations
AD
AS
+5
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Education
- Mastère, Étude de la communication et des médiasESP Ecole Supérieure de Publicité, Communication et Marketing2022Mastère, Étude de la communication et des médias
- Communication globale des entreprises et des marquesISCOM2022Communication globale des entreprises et des marques