Freelancer profile translated to English.
Back to original languageAbout Aurore
Senior Marketing Manager | Activation | Brand Strategy | Product Innovation | Retail and FMCG
Need an expert to activate your brands, boost your launches, and drive your marketing strategies?
With **15 years of experience in marketing for manufacturers, distributors, and agencies**, I help brands structure and deploy impactful innovation and activation plans, combining performance and creativity.
- **Activation & Trade Marketing**: design and execution of 360° plans (Retail, Digital, B2B, B2C).
- **Product Launches & Innovation**: development and market launch of new ranges.
- **Brand Strategy & Rebranding**: definition of positioning, storytelling, and visual identity.
- **Complex Project Management**: cross-functional coordination (marketing, R&D, supply chain, finance).
- **International Experience**: management of multi-country campaigns (France, Europe, Benelux).
- **Performance Management**: KPI monitoring, sell-in/sell-out analysis, strategic recommendations.
Areas of Expertise:Retail, FMCG, Agro-food, Beauty, Cosmetics, Perfumery, Fashion, Stationery, Home.
Looking for strategic and operational marketing support? Let's talk.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 20km), Asnières-sur-Seine (up to 20km)
Experience
- Ontex Santé FRMarketing ManagerRETAIL (LARGE RETAILERS)September 2022 - January 2025 (2 years and 4 months)Levallois-Perret, France
- Marketing Strategy & Product Innovation**: Managed the development of new ranges in collaboration with headquarters and factories in Europe (9 sites). Managed a portfolio of **250+ SKUsacross three categories: baby hygiene, feminine, and adult.
- **Commercial Development & Client Management**: Strategic support for clients, from concept to product launch. Partnered with Key Account Managers on strategic tenders ( €5M to €25M).
- International Coordination & Project Management**: Daily interface with internal teams: **global marketing, supply chain, operations, customer service, CSRto ensure effective and business-aligned market launch.
- **Product Quality & Standards**: Technical referent for manufacturing and quality standards, liaising with laboratories and industrial teams.
- Management of Product Manager staff.
- Marketing Budget: €6M
- BelGlobal Brand Manager Babybel / BoursinAGRICULTUREDecember 2019 - March 2022 (2 years and 3 months)92150 Suresnes, France
- **Product Innovations**: Market analysis. Managed innovations/renovations for Babybel and Boursin, in coordination with all stakeholders.
- **Brand Strategy & Rebranding**: Boursin visual identity overhaul. Defined Babybel's Brand Purpose and partner initiatives with a specialized agency.
- **Project Management**: Development and deployment of digital and physical tools. Coordinated marketing activations in Europe (4 per year).
- **CSR Commitment**: Co-managed eco-design initiatives for Babybel (paper packaging and bulk testing).
- CarrefourPackaging Project Manager | Visual IdentityRETAIL (LARGE RETAILERS)December 2013 - November 2019 (5 years and 11 months)Massy, France
- Complete management of packaging and visual identity developments for European markets (France, Spain, Italy, Belgium)
- Assistance in designing graphic guidelines, photo shoots
- Project coordinationin direct relation with brand managers, purchasing product managers (12), and quality managers (10)
- Management of the workflow tool
- **Briefing of creative agencies**, translators, execution and engraving platforms
- **Coordination of suppliers**, execution/engraving agency, and translators
- Budget managementfor managed markets and negotiation of quotes / invoice tracking
- Study of graphic trends, innovations, and market codes
- Management of a project manager and an assistant project manager
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Education
- Master's degree, Marketing & CommunicationEFAP - École des nouveaux métiers de2009
- Master of International EconomicsUniversité Sorbonne Nouvelle -2008Master 1, Affaires Economiques Internationales