Freelancer profile translated to English.
Back to original languageAbout Aurore
Luxury Editorial Consultant | Creator of Luxologie
Journalist, producer, and author specializing in the luxury industry, I support you in the creation and structuring of your editorial content.
My expertise:Creator and producer of Luxologie, the first podcast dedicated to the luxury sector, I have been deciphering the fascinating world of this multifaceted industry for several years. My approach analyzes luxury through the lens of history, sociology, philosophy, geopolitics, and creation, giving a voice to the artisans, leaders, and experts who shape this sector.
My services:
✍️ Editorial Strategy and Writing:creation of premium content (articles, newsletters, white papers) that showcase your know-how, heritage, and craftsmanship.
🎙️ Audiovisual Production:design and production of podcasts, videos, and audio content to embody your brand universe.
📚 Training and Internal Communication:creation of educational content to transmit your history, values, and expertise to your teams and sales force.
🔍 Research and Storytelling:documentary research, expert interviews, and narrative creation of your brand DNA.
My sources of inspiration:I draw on leading industry publications (Vogue Business, BoF, Financial Times, Bain & Company, McKinsey...) and my network of experts to provide you with a current and documented vision of the industry.
For whom?Luxury houses, jewelers, watchmakers, fashion houses, perfumers, players in gastronomy and luxury hospitality, craft professions, as well as communication agencies and cultural institutions.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LuxologieFounderPRESS AND MEDIAFebruary 2021 - Today (5 years and 4 months)Paris, FranceConception, hosting, production, and writing of a podcast dedicated to the luxury industry:
- Guest sourcing, conducting interviews
- Research, writing, and recording of solo episodes on news and historical facts
- Industry monitoring
- Audio editing (Adobe Audition)
- Social media management
Audience: +1.4k subscribers (Spotify & Apple Podcasts) 🚀 - CourrègesShowroom AssistantLUXURY GOODSJanuary 2025 - Today (1 year and 5 months)Paris, FranceShowroom Assistant 👗Occasional assignments during Fashion Week:
- Dressing models in fitting rooms, ensuring look compliance with the House's guidelines
- Coordination with the head of fitting, sales, merchandising, and operational teams
- Ensuring the floor is clean and tidy
- Le PerchoirExecutive AssistantRESTAURANTS AND FOOD SERVICEApril 2024 - November 2024 (7 months)Paris, FranceExecutive Assistant at Le Perchoir Porte de Versailles, 2024 season 🌞
- Daily operational management
- Sales modeling, analysis of revenue, inventory, and payroll
- Reporting to management
- Operational coordination for the 2024 Olympic Games (Olympic site)
- Process optimization
- Coordination with event teams (private events...)
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Education
- Master in Luxury Marketing and CommunicationEIML Paris2020Marketing stratégique, digital marketing, stratégie de communication événementielle, communication de crise, brand management, communication 360°, droit de la consommation et de la propriété intellectuelle, plan et budget marketing, développement durable dans le luxe, ressources humaines. Option entreprenariat dans le cadre du mémoire. Majeure : Gastronomie & hôtellerie Mineure : Vins & champagne
- Bachelor in Luxury Marketing and CommunicationEIML Paris2017Marketing fondamental, marketing opérationnel, relations presse, communiqués et dossiers de presse, études de marché, études qualitatives et quantitatives, histoire de l'art, de la mode, du parfum, de la photographie, du cinéma et du design, comptabilité (générale et analytique), analyse financière, droit (des contrats, commercial), brand identity. Ambassadrice 2015-2016.
Skill set
Categories
- Other