Auristela Ostos Salcedo

I defined the Marketing strategy and implemented an architecture with N8N and AI models to streamline content production, ensuring brand accuracy and consistency through rigorous analytical criteria. I led data-driven market research and corporate rebranding, redefining the visual identity and aligning SEO/SEM strategy to improve positioning in the HealthTech sector. I automated key workflows for lead generation, connecting input channels with databases to optimize advertising campaigns and measure metrics in real-time.

I directed the editorial line and brand tone, integrating AI to scale persuasive copywriting. I applied content curation to ensure greater visual impact on social media and full alignment with sales objectives. I optimized the digital sales funnel by analyzing the Customer Journey and using AI tools for agile metric extraction and debugging, facilitating management decision-making. I supervised and executed SMART goal-based advertising campaigns, improving the qualification of incoming leads.

I led the Social Media and Paid Ads strategy, achieving the milestone of +10K followers on Instagram and optimizing the e-commerce sales funnel. Management of the Official Store's E-commerce on Mercado Libre and Mercado Envíos, product catalog, and sales with shipping.