Freelancer profile translated to English.
Back to original languageAbout Auriane
Hi there 👋 I'm Auriane, a designer specializing in UX/UI, CRO, and branding.
❋ During the day, I've been a Marketing Designer at Upfluence (B2B SaaS in influencer marketing) since 2023, after a previous e-commerce experience in 2022 with the brand Carré Blanc.
❋ By night, I broaden my design horizons by supporting brands and startups in:
☕️ Strategy & brand design for strong, coherent, and aesthetic brands
🫐 Corporate marketing websites or landing pages designed to convert and sell
Mango UX/UI for tools and apps, for an experience aligned with your brand image and user goals
Each project is conceived as a handcrafted, tailor-made creation, whether it's social media templates, 360° brand identities, or screens for your product's latest user flow.
When I'm not designing, you'll find me knitting, reading, or learning to roller skate 🛼
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Upfluence SASMarketing DesignerDIGITAL AND ITMarch 2023 - Today (3 years and 5 months)Lyon, FranceResponsible for all visual communication for the digital marketing department:🍊 Maintenance and evolution of the brand identity🎨 Art direction and creation of the wednesday.app brand identity🦋 Design and UX/UI of web tools & interactive experiences, as well as responsive landing pages (organic & paid), integration using Webflow and Elementor (WordPress).☕️ Motion design & videos for advertising and social mediaMango Creation of sales-oriented graphic content (sales collaterals): one-pagers, case studies, trend reports, data papersStarted as a permanent position, freelance activity since 2025.
- Groupe APICILDesign ConsultantBANKING AND INSURANCEJanuary 2023 - March 2023 (2 months)Lyon, FranceService design consulting mission for the IT department of Apicil, retirement management branch.✍️ User needs assessment and participatory workshops to develop a sustainable internal design strategy☕️ Discussion with stakeholders and strategy suggestion to clarify the service, its internal applications, and its needs
- Carré BlancGraphic Designer & Web DesignerE-COMMERCEJune 2022 - November 2022 (5 months)Lyon, FranceE-Commerce Internship:👩💻 Landing pages: design and integration (Magento, HTML, and CSS), UX testing of the sales funnel, redesign of mockups for the new brand identity✨ Social media, paid ads (SEA), newsletters, implementation of the re-branding across all digital media📃 Storefront prints, store posters, and billboards (local and national)
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Education
- Bachelor UI DesignEcole du Web Angers2022✍️ Conception UX/UI, web, brand design, direction artistique et marketing digital 💻 Intégration front - HTML/CSS et no-code (Wordpress, Webflow, Framer)
- Master Local DevelopmentUniversité Jean Moulin Lyon 32018🗺️ Communication locale des institutions & Cartographie - Maîtrise d'Adobe Illustrator, HTML/CSS pour la communication publique, ArcGIS. Gestion, traitement et analyse de bases de données géographiques et socio-économiques en SQL. 🏢 Aménagement du territoire et urbanisme - droits de l'urbanisme, de l'environnement et de la santé, planification urbaine et design de l'espace public 💭 Aide à la décision - Gestion de projet, création de cahiers des charges, réponse à commande et appel d'offre, rétroplanning, ateliers participatifs utilisateurs, conseil stratégique et résolution de problèmes.