Auriane Mazard

I supported several gyms (Fitness Park Vanves, Fitness Park Montmartre, Magic Fit 15th arr., and Gold’s Gym France) with their communication and marketing needs:

- Social media management (editorial strategy, content creation, community engagement),

- Event organization and coordination (inaugurations, special operations, partnerships),

- Brand activations and local visibility initiatives,

- Oversight of communication material production and vendor management.

A mission combining digital, on-site, and brand content, with a clear objective: to increase brand awareness and build community around the clubs.

Currently, I coordinate and manage internal and external communication projects in the renewable energy sector. My role includes:

managing content production (editorial, visual, video) and its distribution across various platforms,

- Organizing and overseeing internal and external events,

- Ensuring coordination between stakeholders (internal teams, vendors, agencies),

- Maintaining consistency in messaging and promoting the initiatives of the Renewable Energy division.

This role allows me to combine project management, editorial communication, and event management, while contributing to a rapidly transforming sector.

As a freelancer, I support agencies, companies, and institutions in creating communication strategies and organizing tailor-made events. I act as a true strategic partner, proposing innovative ideas and creative activations, in addition to managing operational implementation.

On the communication side: I develop 360° communication plans, advise on the best strategies to amplify brand visibility and impact, write engaging content (articles, newsletters, posts), and coordinate their distribution through the right channels.

On the event side: I am responsible for creating original activations, producing events (conferences, parties, launches, etc.), and managing the complete coordination of each project, ensuring the experience is seamless, memorable, and perfectly aligned with client expectations.

My approach: to be a proactive force, imagine unique concepts, and ensure that every action is perfectly executed, while remaining focused on the strategic and creative objectives of the clients.