Freelancer profile translated to English.

Description

With over 8 years of experience in strategic marketing, influence communication, and brand activation, I assist companies, institutions, and organizations in designing engagement strategies centered on understanding audiences, consumer behavior, and adherence dynamics. My approach combines consumer behavior, sensory marketing, perception analysis, and content strategy to develop communication frameworks that are coherent, differentiating, and adapted to image, influence, and performance challenges. I address issues related to marketing & communication strategy, brand positioning, brand experience, institutional communication, advocacy, multi-channel campaigns, editorial strategy, market research, and trend analysis. Throughout my experiences in agencies, events, product marketing, and institutional communication, I have managed media campaigns and engagement initiatives for brands, cultural structures, NGOs, and private actors, integrating dimensions of behavioral analysis, perception, and customer experience. My expertise also covers consumer insights, institutional & media relations, lobbying, strategic watch, KPI monitoring, and project management and steering.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Fondation Amadou Hampâté Bâ / Solidarité Drépanocytose / The Cocoaïan / Meatland/ Viona
Independent Marketing & Strategic Communication Manager
CULTURE
March 2022 - December 2025 (3 years and 9 months)
Abidjan, Côte d’Ivoire
Context: Management of several projects and clients
Sectors: Public utility foundation (culture) / NGO (health) / Agri-food (industry and catering) / cosmetics

Development and management of marketing & communication strategies for projects with cultural, social, and community objectives, including the design of engagement and awareness initiatives.
Annual programming of projects and mobilizing events aligned with brand visibility, adherence, and value transmission goals.
Definition of buyer personas, brand positioning, and editorial, graphic, sound, and experiential identities according to target audiences.
Design of influence strategies incorporating sensory marketing, brand experience, and engagement levers adapted to audience behaviors and expectations.
Supervision of digital communication: definition of editorial sections, content calendar management, and social media monitoring.
Stakeholder mapping, identification of influence channels, and development of institutional and associative partnership strategies.
Coordination of institutional relations and partnership agreements with public and international actors, notably MIDA and UN Women.
Development of strategic awareness plans in collaboration with medical structures and partner organizations (LIHOPE, PSPSCI).
Monitoring of administrative procedures with cultural institutions and budget management for communication projects and operations.
Consumer Behaviour Brand Activation Institutional Relations Communication Strategy Sensory Marketing
Député de la République CIV
Political Advisor & Strategic Communication Manager
February 2021 - February 2022 (1 year)
Abidjan, Côte d’Ivoire
Constituency of 1.5M+ inhabitants (CIV - Abidjan)
Development and management of communication and influence strategies (field, digital & media) in a politically and institutionally sensitive context.
Perception analysis, identification of opinion biases, stakeholder profiling, and audience segmentation to optimize adherence, mobilization, and influence strategies.
Definition of the most relevant communication approaches based on audience typologies (allies, opponents, undecided, opinion leaders) and identified socio-political issues.
Integration of cultural, socio-economic, environmental, and behavioral factors in the design of communication strategies, media plans, and awareness initiatives.
Supervision of communication campaigns: visual materials, video spots, editorial strategy, social media management, and budget monitoring.
Audience research, opinion dynamics monitoring, and continuous optimization of communication and mobilization actions.
Implementation of advocacy and awareness actions among the general public and institutional stakeholders.
Management of institutional relations and lobbying activities: coordination with local and international media, interest groups, political decision-makers, unions, NGOs, and strategic partners.
Management and coordination of communication teams in a high-pressure media and operational environment.
Mane 5e industrie mondiale du parfum
Marketing Assistant / Consumer Insights
FASHION AND COSMETICS
February 2020 - February 2021 (1 year)
Contribution to the development of marketing strategies and internal & external communication tools for the perfume, flavor, and well-being product markets (catalogs, brochures, presentations, newsletters, editorial writing for Mane Mag).
Conducting competitive analyses and product benchmarking: pricing ranking, sales performance, analysis of best and worst performing references, study of brand positioning and consumption dynamics.
Analysis of consumer behavior and factors of attachment to products and brands: packaging, sensory perception, marketing lexicon, ingredients, olfactory universes, and engagement mechanisms.
Strategic watch and analysis of product & ingredient trends via WGSN to identify influence levers, emerging consumer expectations, and competitive differentiation opportunities.
Contribution to sensory marketing studies and changes in consumer behavior during key periods, particularly during the COVID-19 pandemic, to support the development of new brand positioning, customer experiences, and product lines.
Collection, structuring, and enrichment of market and consumer data for product performance monitoring and optimization of internal databases.
Coordination and monitoring of cross-functional projects with international teams (West Africa, South Africa, Switzerland, and France headquarters).
Operational management of sensory material stocks, order tracking, and participation in the budget steering of marketing projects.