Freelancer profile translated to English.

Description

Mobile Ads expert for over 5 years with serious references (Western Union, Spotify, Heetch, OuiSncf, H&M, Havas, Publicis…)

I support advertisers and agencies in their mobile acquisition strategy: App Install, Traffic, Lead, Drive to Store … (operationally and/or strategically).

Founder of Dating App achieving over 300k downloads in 1 year.

► SERVICES

In order to boost your acquisition, I help you to:

- Identify the growth levers within your reach: Programmatic, Social Ads, Adnetwork, Preload, UAC, ASO...

- Define your advertising strategy and positioning

- Creation of effective advertisements

- Manage and scale your campaigns

- Creation of marketable mobile offer

- Management of operational teams

My main areas of expertise are:

Expert App Store Optimization

Mobile Marketing Strategy

Tracking & Analytics (Adjust, Appsflyer, Kochava…)

Social Ads (Snapchat Ads, Facebook, Twitter, Pinterest)

Monetization

► REFERENCES

For +5 years, I have been managing media budgets from 10K to 150K €/month on behalf of major accounts, startups, agencies.

- Western Union Application (Realization and management of the FR UA strat 2018) - 30% improvement in CAC

- Ouisncf (identification of the best acquisition levers - install -> purchase conversion rate greater than 15%)

- Heetch (Perf - App install)

- H&M (drive to store, branding)

- Spotify (Lead)

- ...and many others

Contact me if you want to boost your sales/app installs/traffic, I carry out an audit of your acquisition channels in order to offer you a strategy in line with your objectives.

Available everywhere in the world :)

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Madvertise
UA & Mobile Consultant
PRESS AND MEDIA
September 2015 - August 2016 (11 months)
Madvertise formerly Mobile Network Group is the 1st Digital Marketing PubliclyTraded French mobile group and premium Adnetwork. Winner 2016 of ”La nuit des rois” category mobile

-->Management of clients ‘account and CPI campaigns
-->Definition and setting up of users ‘acquisition strategy
-->Monitoring & reporting’s consolidation of KPI’s according to ROI
--> App Store Optimization
UA Adnetwork AppstoreOptimization
Tellmedia
Head of Operations
PRESS AND MEDIA
December 2018 - Today (7 years and 6 months)
Paris, France
TellMedia is a mobile marketing solution company for advertisers & agencies.

Specialized in performance, we support you in your acquisition strategies to generate lead and active users with strong ROI.

----
Manage and lead all the operations from New business > clients onboarding to the performance strategie and campaigns optimization.
Managing a team of 5 experts ( Media Trader & Sales team).

realization of new positioning and new offers ( such as : Drive to store offers, Display app install offers, Preload offers)

Pitch Won in 5 month : Optilibre, Deliveroo, PaybyPhone, GFK , Agency portefolio ( Publicis, Havas)

Team management Social networks media buying Mobile marketing Data analysis Business development
Mediabrands
Head of Mobile
PRESS AND MEDIA
May 2017 - December 2018 (1 year and 7 months)
Paris, France
IPG Mediabrands is the media subsidiary of Interpublic Group (NYSE: IPG), the world's 4th largest advertising group.

in charge of media budgets and the mobile strategy of mediabrands France advertisers (Western Union, Spotify, Maif, Lego, H&M, Carlsberg, Vallee Village, Bo concept ...).
Activation of different digital approaches and related objectives (Branding, Performance): Adnetworks, Trading Desk, Social ...
Media Buyer Commercial strategy Data analysis On-Page Optimization Mobile marketing Traffic acquisition Lead generation