Aurel Lainault

I am a UX/UI designer and art director. I help brands/companies transform their ideas into concrete digital products, designed for their users and aligned with their business objectives.

👨‍💻UX/UI design

User research: interviews, questionnaires, personas, journey mapping, and behavior analysis

Information architecture and design of clear, intuitive, and engaging user flows

Prototyping and user testing to validate design choices and refine the experience

Design of elegant and coherent interfaces, aligned with brand identity

Creation of design systems and UI kits to ensure consistency and scalability

Work on visual hierarchy, typography, micro-interactions, and responsive layouts

My approach combines empathy, methodology, and attention to detail to create aesthetic, coherent products aligned with business objectives.

📈UX strategy

Beyond design, I support my clients in web strategy to evaluate/improve the performance of their digital products.

UX audits, heuristic analyses, and benchmarks

Conversion Rate Optimization (CRO) and journey improvement

Alignment between business objectives and user needs

ROI-oriented recommendations, supported by my experience in digital marketing and SEO

🖼️Art Direction & digital campaigns

In parallel with product design and strategy, I bring solid expertise in Art Direction for digital campaigns, from concept to final assets.

Visual identity and art direction for digital campaigns

Key visuals, creative concepts, and frameworks

Social media content: posts, stories, carousels, reels (Instagram, Facebook, LinkedIn, etc.)

Meta and Google Ads kits, email and landing page design

Coherent creative systems across all touchpoints

Looking forward to collaborating with you!