Aurélie Van Den Bergen

• Strategic Recommendations: I analyze target audiences, select the most suitable social platforms, define campaign journeys and content pillars, and establish clear objectives, KPIs, and budgets for multichannel campaigns.

• Campaign Management: From campaign and content plan design to client approvals, I oversee publication and media buying to ensure perfect alignment with strategic objectives.

• Performance Monitoring & Reporting: I ensure rigorous monitoring of campaign performance, prepare detailed reports, and regularly communicate with clients to provide analyses and recommendations for continuous improvement.

• Local & Digital Activation: Whether to optimize brand awareness, traffic, or conversion, I adapt international campaigns or develop local activations that meet market specificities.

• Process Innovation: I contribute to the continuous digitalization of the agency's strategies and workflows, ensuring a cutting-edge service offering.

Responsible for the growth of the Starters & Freelancers and Accountants segments for Wallonia and Brussels.

• Development and implementation of B2B & B2C strategies, online and offline

• Close coordination with sales teams

• Budget management

• Event management (design and execution) for online and offline events

• Partnership and sponsorship management

• Content creation (print & digital design, blogs, social media)

• Email campaign management (Accoustic)

• SEO/SEM optimization (Meta, Google Ads)

• CMS administration

• Definition of the marketing strategy, communication mix, key messages, and segmentation for omnichannel campaigns.

• Budget management for omnichannel insurance campaigns.

• Analysis of reports and KPIs from past campaigns, with presentation of results to the management team.

• Collaboration with internal and external stakeholders.

• Competitive intelligence to identify trends and insights for optimizing digital transformation and customer experience.

• Implementation of the commercial approach