Aurélie U.

Intervention in Strategy and Deployment of Web Marketing to meet the real needs and objectives of national and international brands: brand, performance...

- SEO: Website audit, Migration, Tree structure, UX, Semantic analysis, Content optimization, Quality backlinks, Performance monitoring...

- SEA: Audit, Creation and Optimization of campaigns, Monitoring of KPIs

- Social media (SMO): Maximize organic presence

- Content: Semantic audit of your site, the competition and opportunities. Results: suggestions for content to address on your website, blog, social networks...

- Videos, PodCast: creation of influence / UGC content

These sectors trust me: eRetail, Culture, Art, Medical, Training...

Multi-Account Media/SEO national & international - Sectors: eRetail Luxury, Ready-to-wear, Travel & Food

- Writing of SEO technical and functional specifications in French and English: Technical / On-Page UX / Off-Page / Content / Semantic / Link Building / Bloggers.

- Participation in Digital & Media Tenders (Calls for Tenders)

- Advice and strategic guidance: recommendations

- Budgeting and planning of all phases of the project

- Monitoring of project profitability

- Project management and customer relationship support

- Collaboration with Search/ Content / Technical / UX / Creative / Social teams

- Competition benchmark

- Improvement of platforms / CMS

SEO and SEA digital transformation strategy - Exclusive service for an FMCG client

- Definition of the overall strategy for acquiring traffic and/or conversions in the digital ecosystem (SEO, PPC, SEM, Voice Search & eRetail) for zones and local markets

- Recommendation on digital innovation and artificial intelligence AI (voice & visual search...)

- Definition of the digital consumer funnel (consumer journey) on all stages: awareness to loyalty

- Creation and Development of an online push and pull marketing strategy in the consumer journey and CRM: keywords, content, platforms, media, competition (benchmark) used by Internet users in France, Spain, UK, Mexico, Thailand and the United Arab Emirates

- Involvement in the global migration & improvement of the DRUPAL 8 platform (respect of guidelines, advice on lines of code to be SEO Friendly, works with UX for the improvement of pages...)

- Definition and management of global KPIs

- Coordination work with internal experts (UX, Strategic Planning, Consulting, Technical...), external partners (Google, Amazon...)

- Customer relationship support

- Budgeting, Planning, Management & Monitoring of project profitability

Languages used:

- English on a daily basis

- Spanish for some operational missions

Documents delivered: Content Intent Modeling / Acquisition Toolkit / Brand Portfolio / Voice Search Deployment / SEO Guidances / Search Playbook... for zones and countries

CMS: Drupal 7 to Drupal 8 / Magento