About Aurélie
English
Native or bilingual
Spanish
Native or bilingual
Russian
Basic
German
Basic
French
Native or bilingual
Experience
- Happy Boss (Auto-entrepreneur)Social Media ManagerE-COMMERCESeptember 2018 - Today (7 years and 9 months)- Definition of a web marketing strategy and implementation of concrete actions on social networks to create a community and foster engagement (Social ads, influencer marketing, content creation...etc).- Facebook Ads: audit, recommendations, visual creation, campaign setup and monitoring, A/B testing, objective definition, and analysis.- Community Management with content strategy definition and editorial charter writing to foster engagement around your brand and products.
- Estée LauderOperational Marketing Project ManagerFASHION AND COSMETICSJanuary 2012 - May 2014 (2 years and 4 months)Paris- Product launches: sales forecasts and objectives (online & offline), action plans, reporting, competitor analysis.- Responsible for three-axis Trade Marketing: building animation calendars with retailers, POS display development.- Assortment negotiation.- TV, Print, OOH, Banner, Retargeting Media.- CRM mailings: calendar, targeting, creative, printing, and routing.
- Tom FordGrowth MarketingLUXURY GOODSMay 2014 - November 2016 (2 years and 6 months)Paris, France- Acquisition campaigns on digital channels (SEA, Social ads, programmatic display & retargeting).- Creation of e-retailer stores with assortment definition.- Conception of the CRM strategy and program.- Content creation.- Implementation of influencer operations.
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Education
- MBA Marketing & CommunicationEFAP2012
- Art degreeUniversity of Wollongong2008
Certifications
- Building a Social Media StrategyOpenClassroom2021
- Develop Your Business with Content MarketingOpenclassrooms2021