Freelancer profile translated to English.
Back to original languageAbout Aurelie
Are you in the process of creating or repositioning your brand? Despite AI assistance, are you struggling to find a differentiating and impactful brand narrative? I can support you at various levels with a wide range of skills. I help brands better define and express their uniqueness to make them highly engaging, community-driven, and sustainable. In short, high-performing.
Before specializing in consulting, I worked for 17 years in International Marketing / Digital Start-ups, in France, Italy, Spain, and Japan. For L'OREAL (Lancome, Helena Rubinstein) - LVMH (Dior, Guerlain, Loewe) - MYLITTLEPARIS - SEASONLY.
My added value: business-oriented creativity
My favorite playground: words
MY STRENGTH:
Building outstanding and desirable narratives to make brands emerge from the current noise. Finding the right words that, in resonance with the right image, emotionally engage, create conversation, and drive action.
MY EXPERTISE:
• COPYWRITING: names, claims, websites, articles.
• BRAND PLATFORM - brand book / proposals for semantic and visual scenarios according to the media/support. Support on the art direction.
• STRATEGIC PLANNING: brand positioning / monitoring of international best practices / support for communication innovation.
Feel free to ask for my portfolio or to schedule a meeting to go over presentation examples together.
English
Fluent
Spanish
Fluent
Italian
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Auto-entrepreneuseBrand Builder I Creative Storyteller I CopywriterCONSULTING AND AUDITSMay 2019 - Today (7 years and 3 months)Paris, FranceSkincare / Beauty Clients: SEASONLY, NOVEXPERT, GLOBAL BIOENERGIES, SKINHAPTICS, DELIHEMP, MAISON MA perfumes, SYLVAINE DELACOURTE perfumesGHDBONPOINTBLOOMING ROCKSESSILORIMALLIANCE/STUDIO COLLETSAUDADE DESIGNFRENCH FOOD CAPITAL (investment fund)SEVEN (professional training)
- SEASONLYConsultant (Brand Strategy and Communication / Brand Content / Copywriter)FASHION AND COSMETICSJune 2017 - May 2019 (2 years)Paris, FranceSupport for the creation and deployment of the 100% digital clean beauty brand Seasonly: strategic planning, brand platform, copywriting (naming, claim, newsletter, Instagram posts), direction of the Clean Beauty Board, PR communication, moderation of talks.
- MYLITTLEBOX JAPANDIRECTORE-COMMERCEApril 2013 - October 2014 (1 year and 6 months)Tokyo, JapanBusiness plan and launch of the N.1 e-commerce beauty & lifestyle box in FranceBuild up of 100% Japanese team (PR, logistics, sales, IT, marketing, digital, editorial)Leading business development: monthly collaboration with top French & Japanese brands, fashion magazines, web influencers and bloggersLaunch of Mylittlebeauty, in-house cosmetics lineCLIENTS: LANCOME, GUERLAIN, GIVENCHY, KERASTASE, SHISEIDO, CLINIQUE, CLARINS, L'OCCITANE, AIR FRANCE, EVIAN, PERNOD RICARD, REPETTO, POIRAY ETC.
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Education
- DESS MARKETING ET STRATEGIE DE MARQUE + MAGISTERE DE COMMUNICATIONCELSA2001