About Aurélie
French
Native or bilingual
English
Native or bilingual
Experience
- FreelanceCSR/ESG Consultant - Strategy & Project ManagementNovember 2024 - Today (1 year and 7 months)I help organizations integrate social and environmental issues into their activities and strategy:
- CSR & ESG Strategy
- Benchmarking and risk/opportunity mapping
- CSR policies, labels, certifications (B Corp), carbon footprint
- CSRD Reporting
- Workshop facilitation
- Change management
- Responsible communication & storytelling
- eBayCSR Manager - StrategyE-COMMERCESeptember 2021 - June 2024 (2 years and 9 months)Paris, France• Led eBay France's strategic transformation by rethinking the business model from a CSR perspective, redefining the brand identity around innovation and long-term impact.• Designed and implemented eBay France's Sustainability Strategy for 2030. Coordinated its translation into concrete plans and orchestrated internal collective engagement, operational implementation, monitoring, and adoption.• Developed and created eBay France's roadmap around the 3Rs: resale, refurbishment, and repair. Illustrated by the creation of new services such as eBay Repair and eBay Buy Back.• Worked closely with marketing and communication teams to develop our CSR messages and position them appropriately in our external communications.• Planned and implemented employee training programs: Climate Fresk, Digital Fresk, Responsible Communication Workshop.• Created a dedicated module for the eBay Academy to raise seller awareness about responsible businesses.• Developed monitoring tools: defined key performance indicators (KPIs) and built dashboards to track progress towards objectives.• Created communication on ebay.fr dedicated to consumers/users, consolidating all our strategies, initiatives, and projects for responsible consumption.• Developed strategic partnerships for circularity and the solidarity economy.
- H&MCSR Retail ManagerFASHION AND COSMETICSMay 2019 - September 2021 (2 years and 4 months)Paris, France• Directed H&M Group's CSR strategy in its retail operations in France (150 stores, 7 offices, 2 warehouses) by working transversally with Merchandising, Logistics, HR, Operations, Visual, Communications, and Marketing departments.• Engaged stakeholders and public affairs (incl. start-ups, eco-organizations, ministries, NGOs) on topics such as circularity, transparency, due diligence, biodiversity, climate, waste management, and packaging.• Raised awareness among 8,000 employees on CSR issues, particularly product transparency, the clothing collection system, and the group's environmental and social commitment.• Initiated pilot projects for circular innovations for H&M France – second-hand / repair / rental services: Built business cases, coordinated discussions with start-ups and internal stakeholders to evaluate technology and customer experience, constructed a legal framework, and conducted studies on potential return on investment.• Launched the first annual biodiversity fund of €2 million for H&M France, through a partnership with Ecotree, funded by the sale of paper bags, with the creation of a website to track and communicate on projects.• Managed H&M France's philanthropic and charity investment strategy.• Declared and optimized Extended Producer Responsibility (EPR) (Re-Fashion and Citeo).• Served as spokesperson at conferences and public events.
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Education
- Master's degree, Business Administration and Management, GeneralBurgundy School of Business - BSB2009Master's degree, Business Administration and Management, General
- Master's degree, Business Administration and Management, GeneralHong Kong Baptist University2008Master's degree, Business Administration and Management, General
Certifications
- Deploy CSRD in your organizationco'impact2024
- Carbon Footprint IntroductionABC (Association bilan carbone)2024