Freelancer profile translated to English.
Back to original languageAbout Aurelie
With 13 years of experience in the IT sector, I have participated in all phases of Sales & Marketing projects, from strategy and scoping to deployment, requirements gathering, workshop facilitation, specifications, and development.
The diversity of projects managed, my functional knowledge of Eloqua and Salesforce solutions from the client/integrator/publisher perspective, my technical skills, my rigor, and my expertise make me an added value for your transformation projects.
Specifically, I assist companies with the following tasks:
1. TRAINING/COACHING: For future Oracle Eloqua users. And for tomorrow's Marketers and Sales Managers.
2. CONSULTING: Organization, strategy, Sales & Marketing alignment, Road Map, change management support.
3. CUSTOMER RELATIONSHIP: Implementation of customer satisfaction indicators, personas and customer journeys, content mapping, campaign briefs, NPS and VOC satisfaction surveys, complaint management processes, etc.
4. PROJECT MANAGEMENT (AMOA): Budget, planning, deliverables, and resource monitoring. May include the Product Owner role.
5. CAMPAIGN MANAGEMENT: Campaign creation and optimization, testing, analysis, use of multichannel and specific developments.
6. TECHNICAL: Implementation, integration, data model analysis, system audit, platform optimization.
7. TOOL SELECTION ASSISTANCE: Study, scoping, interviews, creation of specifications, RFP management and organization.
8. SALES ASSISTANCE: Creation of lead scoring models, sales cycle measurement and analysis, Profiler, Engage.
9. PARTNER NETWORK ACTIVATION: Publishers, integrators, agencies for specific needs.
My rates may seem high, but quality has a price, and you can verify it.
English
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 100km), Montpellier (up to 50km), Marseille (up to 100km), Lyon (up to 100km)
Experience
- ARVALConsultant Expert EloquaBANKING AND INSURANCEJanuary 2020 - Today (6 years and 5 months)Rueil-Malmaison, FranceAdvising and upskilling Digital Marketing and Acquisition teams. Optimizing CRM - MA integration, implementing use cases in Eloqua campaign scenarios.
- ThalesConsultant Senior EloquaDEFENSE AND MILITARYJune 2018 - December 2018 (6 months)Paris, FranceEloqua deployment project integrated with Siebel CRM. Implementation, integration, team training, Sales & Marketing alignment, support for initial event campaigns, Redesign of organizational processes. Implementation of preference center, QR codes, and SMS application.
- PRIMAGAZConsultant Marketing Automation & Strategic MarketingENERGY AND UTILITIESNovember 2018 - February 2019 (3 months)Paris, FranceSupporting B2B teams to develop a content strategy tailored to market targets in the Collective Housing market. Creation of 3 personas and their buying journeys, lead scoring, content mapping, and campaign briefs to be developed in Eloqua.
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Education
- MASTER 2 Entrepreneurship & MarketingINSEEC International2008Le programme Entrepreneuriat & Start-Up a pour objectif de former des entrepreneurs, des consultants en stratégie et/ou en organisation, des chefs de projet ou encore des chargés d’affaires. Il s’adresse à des étudiants souhaitant acquérir des compétences stratégiques, managériales, financières, commerciales et entrepreneuriales. La formation répond aux exigences de polyvalence et de prises de décisions globales des entreprises vis-à vis de leurs cadres. Le cursus apporte également une vraie valeur ajoutée tant en termes de développement d’activité et de business. Ce programme délivre le titre MANAGER DES ENTREPRISES ET DES ORGANISATIONS INSCRIT AU RNCP AU NIVEAU 1 SOUS LE CODE NSF 310, ARRÊTÉ DU 7 AVRIL 2017 PUBLIÉ AU JOURNAL OFFICIEL LE 21 AVRIL 2017.
- LICENSE IN ORGANIZATIONAL MANAGEMENTIUT Paris 132006La licence professionnelle est un diplôme national d’enseignement supérieur français. Ce diplôme se prépare en université (IUT ou UFR) après un diplôme national récompensant deux années d’enseignement supérieur (DEUG, DUT ou BTS) ou d’un titre ou diplôme homologué au niveau III. La licence professionnelle Management et gestion des organisations, vise à former en un an des cadres intermédiaires multi-compétents rattachés à la Direction Générale ou aux différents services, aptes à accompagner le développement de l’entreprise en participant activement à sa gestion, notamment au travers de : sa communication, ses systèmes d’informations, sa politique générale, sa performance, la gestion de ses équipes, la maîtrise de son environnement juridique
Certifications
- Eloqua MasterOracle Eloqua2014