Freelancer profile translated to English.

Description

📝 Copywriter | Content Designer | SEO + GEO Web Writer, I design, manage, write and rewrite: expert articles, white papers/ebooks, showcase websites, landing pages, newsletters, campaigns, posters, LinkedIn posts

To support your visibility on all media and with a view to conversion, I write your content with a 360° vision. I exploreyour unique value**, then conduct **interviewsif necessary, to produce reliable and impactful texts.

With me, you benefit from real editorial support to convince your clients and establish your credibility.

✅ My strengths

+11 years on Malt and +1300 missions
+16 years of experience
Used to complex subjects
Expert writing on your business priorities
Respect for deadlines, editorial charter, and data
Interviews and research

🎯 Expertise

In B2B and B2C :

Consulting & audit
Retail / E-commerce / International trade / Logistics
Health / Mutual insurance / Insurance / Banking
Transport & mobility
Tech & digital services
B2B corporate (CSE, HR, QVCT)
Marketing / Communication
Energy & industry
Real estate / Hospitality
Culture / Events
Sport
Textile

✍️ Services / Content Production

Premium Web & Print Writing / Articles
Copywriting / Content Design
SEO EEAT + GEO Writing and Wordpress, Webflow integration
AI content rewriting
White paper / E-book / Guide / Lead magnet
Showcase website, Editorial Redesign
B2B Interview / Case study
Newsletter / Emailing + Mailchimp, Brevo integration
Linkedin Post
Landing page / Sales page
Advertising campaign / Poster / Cultural exhibition
Storytelling
English > French adaptation

🧭 Editorial Project Management:

Stakeholder management
Audit, content consistency and harmonization
Information gathering and verification

⏳ Contact me on Malt, I will reply quickly.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Klee Group
On Malt
Web writer / Content Designer / Copywriter / Web writer / White paper
SOFTWARE PUBLISHING
January 2022 - Today (4 years and 5 months)
Paris, France
Web writer / Copywriter / Content Designer / B2B Copywriting / Editorial Manager mission on a long-term basis:

✅SEO and GEO web writing of 24 in-depth articles per year, based on interviews and webinarson retail execution and merchandising, sales force and CRM (retail, mass retail, pharmacy, cosmetics and beauty, luxury).
✅ From 2026: content structuring to meet the needs of AI response engines using the EEAT method (Experience, Expertise, Authority, Reliability/Transparency)
✅Content design of 2 to 4 white papers/ebooks per yearwith editorial management to highlight Klee Commerce's CRM sales force and merchandising solutions on a sector-by-sector basis.
✅ Regular proofreading and rewriting of other content (corrections, improvements, fact-checking)
✅Editorial consulting and consistencyof different content according to target audiences

For these various missions, I collaborate with a marketing consultant specializing in merchandising. We work as a team on content production through interviews with experts, clients, and partners.
Web writing White paper Interview Copywriting Articles
PricewaterhouseCoopers Services GIE
On Malt
Content Designer / Copywriter / Web Writer / B2B Copywriting / Corporate Writer
CONSULTING AND AUDITS
June 2024 - Today (1 year and 11 months)
Paris, France
Web writer / copywriter / content designer / B2B copywriting mission
Regular writing of in-depth, business-oriented articles for the PwC website, using the EEAT method.
Among the articles are content developed from conferences and webinars in French and English, notably from major events like VivaTech.
Information gathering
Writing case studies from PwC client companies.
Writing a white paperon customer relations in the age of AI and rewriting articles on the same subject.

Examples of topics covered:emerging technologies (including GenAI / generative AI), digital regulation (NIS 2, DORA...), the future of work, impacts on legal and finance professions, as well as operational business challenges.

✅ Articles subsequently reviewed and approved by business experts, PwC consultants, and partners.
Web writing Copywriting Articles Blog post White paper
Mutuelle Renault Mobilité Mutuelle (Malakoff Humanis)
On Malt
SEO Writer / Web Writer / Web Writer / Copywriter / Copywriting / Medical Writer
HEALTH AND WELLNESS
September 2021 - Today (4 years and 8 months)
SEO writer/copywritingmissionfor the Renault Group Mutual Insurance:

Between 2021 and April 2026: Web writing of 3 in-depth articles per month in the field of mobility and health(seniors, children, active people, etc.)
- Links to authority sites
- In-depth research of scientific studies / figures
- Compliance with health claims laws

Since May 2026: Web writing of articles for 2 target audiences:
Individual target: individuals, retirees, or parents
Corporate target: managers, HR departments, as well as employees in the automotive and transport sectors
Web writing Copywriting SEO writing Articles Blog post

Check out Aurélie's experience

Manon

Chargée de Communication - Workera

Reviewed on 6/1/2026

Aurélie est très réactive, ça a été très agréable de travailler avec ! :)

Bertrand

Directeur Administratif - Klee Commerce

Reviewed on 6/1/2026

Aurélie nous a une nouvelle fois accompagnés pour la rédaction et les aspects éditoriaux d’un livre blanc (c’est le cas plusieurs fois dans l’année), cette fois sur notre solution Klee Studio. Nous apprécions, entre autres, sa plume, son expertise B2B et sa parfaite compréhension de nos enjeux.

Show all 843 reviews