Freelancer profile translated to English.

Description

📝 Copywriter | Content Writer | SEO & WEB Copywriter, I design, manage, write, and rewrite: expert articles, white papers/ebooks, showcase websites, landing pages, newsletters, campaigns, posters, LinkedIn posts, magazines.

To support your visibility on all media and with the goal of conversion, I create your content with a 360° vision. I exploreyour unique value**, then conduct **interviewsif necessary, to produce reliable and impactful texts.

With me, you benefit from realeditorial adviceto convince your clients and establish your credibility.

✅My strengths

+11 years on Malt and +1300 missions
+16 years of experience
Used to complex subjects
Expert writing on your business priorities
Respect for deadlines, editorial charter / EDL, and data
Interviews and research

🎯 Expertise

**In B2B and B2C**:

Consulting & Audits
Retail / E-commerce / International Trade / Logistics
Health & Wellness / Health Insurance / Insurance
Banking
Transport & Mobility
Tech / IT
B2B Corporate (Employee Representative Committees, HR, Quality of Life at Work)
Real Estate / Luxury Hospitality
Industry
Renewable Energy
Defense
Culture / Events
Sports

✍️ Services / Content Production

Premium Web & Print Writing / Articles
Copywriting / Content Conception
SEO EEAT + GEO Writing and Wordpress, Webflow Integration
AI Content Rewriting
White Paper / E-book / Guide / Lead Magnet / Magazine
Showcase Website, Editorial Redesign
B2B Interview / Case Study
Newsletter / Emailing Mailchimp, Brevo
LinkedIn Post
Landing Page / Sales Page
Advertising Campaign, Ads (metro, bus)
Cultural Exhibition
Storytelling

🧭 Editorial Project Management:

End-to-end editorial steering
Stakeholder management
Audit, content consistency, and harmonization
Information gathering and verification

⏳ Contact me on Malt, I will respond quickly.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Klee Group
On Malt
Web Writer / Content Designer / Copywriter / Editorial Consultant / White Paper
RETAIL (LARGE RETAILERS)
January 2022 - Today (4 years and 6 months)
Paris, France
Mission as Web Writer / Copywriter / Content Designer / B2B Copywriting / Editorial Manager on a long-term basis:

✅SEO and GEO Web Writing of 24 in-depth articles per year, based on interviews and webinarson topics of retail execution and merchandising, sales force, and CRM (retail, mass retail, pharmacy, cosmetics and beauty, luxury).
✅ Starting in 2026: structuring content to meet the needs of AI response engines using the EEAT method (Experience, Expertise, Authoritativeness, Trustworthiness/Transparency).
✅Content Conception for 2 to 4 white papers/ebooks per yearwith editorial management to highlight Klee Commerce's sales force CRM and merchandising solutions by sector.
✅ Regular proofreading and rewriting of other content (corrections, improvements, fact-checking).
✅Editorial Consulting and Consistencyof various content according to target audiences.

For these various missions, I collaborate with a marketing consultant specializing in merchandising. We work as a team on content production through interviews with experts, clients, and partners.
Web Writing White Paper Interview Copywriting Articles
PricewaterhouseCoopers Services GIE
On Malt
Content Designer / Copywriter / Web Writer / B2B Copywriting / Corporate Writer
CONSULTING AND AUDITS
June 2024 - Today (2 years and 1 month)
Paris, France
Mission as Web Writer / Copywriter / Content Designer / B2B Copywriting
Regular writing of in-depth, business-oriented articles for the PwC website, using the EEAT method.
Among the articles, content developed from conferences and webinars in French and English, notably from major events like VivaTech.
Information gathering.
Writing case studies from PwC's client companies.
Writing a white paperon customer relations in the age of AI and rewriting articles on the same topic.

Examples of topics covered:emerging technologies (including GenAI / generative AI), digital regulations (NIS 2, DORA...), the future of work, impacts on legal and financial professions, as well as business operational challenges.

✅ Articles subsequently reviewed and validated by subject matter experts, PwC consultants, and partners.
Web Writing Copywriting Articles Blog Article White Paper
Mutuelle Renault Mobilité Mutuelle (Malakoff Humanis)
On Malt
SEO Writer / Web Writer / Copywriter / Medical Writer
HEALTH AND WELLNESS
September 2021 - Today (4 years and 10 months)
Mission as SEO Writer / Copywriting for the Renault Group's mutual insurance company:

Between 2021 and April 2026: Web writing of 3 in-depth articles per month in the field of mobility and health(seniors, children, active individuals, etc.)
- Linking to authoritative sites
- In-depth research of scientific studies / figures
- Compliance with health claim laws

Since May 2026: Web writing of articles for 2 target audiences:
Individual audience: private individuals, retirees, or parents
Corporate audience: executives, HR departments, as well as employees in the automotive and transport sectors
Web Writing Copywriting SEO Writing Articles Blog Article

Check out Aurélie's experience

Samira

Relecture et copywriting d'un article Marie Claire - Parents Epanouis

Reviewed on 7/14/2026

Elle est top, très réactive et elle donne 100% à son travail

Arnaud

Responsable des services digitaux - Santéclair

Reviewed on 7/13/2026

Aurélie est très réactive et efficiente dans sa manière de travailler. Elle a une bonne capacité à s'approprier rapidement les différents sujets confiés.

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