Freelancer profile translated to English.
Back to original languageAbout Aurélie
With 7 years of digital experience, including 2 years in the e-commerce department of Nature & Découvertes and 5 years as a digital marketing project manager for the Apprentis d'Auteuil foundation, I can implement and leverage the most relevant acquisition channels based on your web marketing strategy, your objectives (branding/performance), and your budget.
With an atypical background, including initial training in biology that provided me with scientific rigor and sound critical thinking, I then completed intensive courses in strategic and operational marketing, as well as communication strategy. This background, combined with my 7 years of experience, allows me to have a 360° vision and to create potential online/offline marketing synergies by understanding omnichannel challenges.
Curious and conscientious, I am eager to learn independently and deepen my knowledge in a constantly evolving digital world.
Possessing strong ecological, social, and solidarity values, I would be delighted to bring my expertise and advice in web marketing strategy to brands or associations with meaning.
What I guarantee if you trust me: listening, performance, transparency.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Fondation Apprentis d'AuteuilDigital Marketing Project ManagerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2019 - July 2024 (4 years and 10 months)Paris, FranceFor five years, I applied my digital marketing expertise to fundraising by managing impactful and 360° digital campaigns with a focus on ROAS.I initiated authentic internal marketing with the communication and editorial departments, and within the governance, to create more engagement and trust with prospects and donors.
- Nature et DécouvertesTraffic Acquisition ManagerE-COMMERCEMarch 2017 - March 2019 (2 years and 1 month)Paris, France- Operational and strategic management of 5 paid acquisition channels (display, SEA, affiliation, retargeting, comparison sites) directly or by managing an agency- Management of URL tracking to objectively analyze the performance of channels on Google Analytics and our attribution tool MixCommander- Management and optimization of feeds for our various partners on Lengow- Allocation of monthly budgets (60K to 500K) to the best-performing channels according to a determined revenue objective- Analysis of the results of corrective actions taken to improve ROAS
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Education
- Master in Management and Business AdministrationUniversité Rennes 1 - IGR2017Ce master professionnalisant nous apprend à gérer des projets tout en conservant en parallèle notre méthodologie scientifique et nos solides acquis en sciences grâce aux unités d'enseignement suivantes : - marketing stratégique et opérationnel, - stratégies de communication, - e-marketing, - neurosciences du consommateur, - distribution et vente, - étude de marché, - droit des sociétés, - contrôle de gestion et finance, - comptabilité, - gestion de projet, - statistiques et traitement des données, - réalisation d'une synthèse bibliographique (rétinopathie diabétique) - conduite de projet scientifique (phytothérapie), - psychologie sociale et du travail, - dermatologie, - physiologie de la nutrition, - pharmacologie, - immunologie, - neurosciences