About Aurélien
Who am I?
Concrete actions, no empty talk
- +100 SEO audits performed
- Several hundred optimized articles written
- Access to the best SEO tools on the market
- Strategies built from data, not intuition
My expertise
- Audit & Strategy
- Comprehensive SEO Audit (technical, semantic, competitive)
- Strategic Keyword Analysis
- Semantic Cluster Building
- Prioritized Action Plan
Optimization
- On-site Optimization
- Strategic Internal Linking
- Local SEO
- Intelligent Link Building
- SEO-Friendly Redesign
- GEO Audit
GEO (Generative Engine Optimization)
My philosophy
French
Native or bilingual
English
Fluent
Experience
- OAA OnlineSEO Technical AuditHEALTH AND WELLNESSFebruary 2026 - February 2026Performed a comprehensive SEO audit for OAA Online to identify the causes of indexing issues and visibility fluctuations.In-depth technical analysis identified a structural problem related to client-side rendering (React), preventing Google from properly crawling and indexing the site's content.Provided clear technical recommendations for developers to implement server-side rendering (SSR) for sustainable indexing stabilization.
- L'Anse French CaféSEO ConsultantRESTAURANTS AND FOOD SERVICEAugust 2025 - Today (10 months)Port Lincoln, AustraliaL’Anse French Café – Local Visibility DevelopmentMonthly local SEO support to strengthen the café's digital presence and attract qualified customers.Strategic Content Creation
- Monthly writing of locally optimized blog posts
- Targeting of geolocated queries
- Internal linking to key pages
- Overall visibility optimization
- Improved ranking for local searches
- Content structuring to capture "near me" intent
- Strengthening local authority
Google Business Profile Optimization- Complete profile optimization
- Addition of strategic content
- Improved visibility in the local pack
Objective: Generate more foot traffic through SEO. - L'Atelier du Marais ParisSEO Consultant - Complete SEO Optimization of an E-commerce SiteE-COMMERCEFebruary 2025 - November 2025 (9 months)1. Collection Page Optimization
- Strategic redesign of category pages with:
- Precise semantic repositioning
- Title/Meta tag optimization
- Content enrichment to capture transactional intent
- Optimized Hn structure
- Improved internal linking
👉 Objective: Better ranking for high-volume, high-purchase-intent queries.2. Product Page OptimizationWork on:- SEO rewrite focused on conversion
- Lexical enrichment around stones, materials, and uses
- Description optimization to capture long-tail keywords
- Improved structured data
- SEO/UX alignment
👉 Result: Increase in qualified traffic and better sales performance.3. Creation of a Strategic Blog Section- Complete setup of an editorial space:
- Content strategy definition
- Keyword research
- Semantic cluster building
- Optimized article writing
- Internal linking to collections
👉 Objective: Capture informational traffic to feed transactional pages.4. Content Audit- Analysis of existing performance
- Identification of under-optimized pages
- Cannibalization detection
- Prioritized improvement plan
5. Technical Audit- Indexation analysis
- Crawl optimization
- Performance improvement
- Technical error verification
- SEO-friendly structuring
Overall ResultA structured, coherent, and business-oriented SEO strategy that led to:Strong organic growthA significant increase in traffic+3500% traffic in 6 months+350% additional sales
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Education
- Master 2, MarketingSup Career2022Obtention d'un master en stratégie digitale et management de projet.
- M1, MarketingSup Career, INSEEC Alternating Training School2022M1, Marketing
Certifications
- Master's Degree in Digital Strategy and Project ManagementINSEEC2022