Aurelien S.

Global Retail Designer & Project Manager currently working for Lancôme. My role consists of leading creative scenography and visual merchandising projects from props to the worldwide guideline.

I design customer experience into pop-ups projects.

Key Responsibilities:

- Create and design projects (props, 3D, renderings and technical plans) for architecture pop up, furniture and visual merchandising elements

- Develop impactful experiences in both offline and online

- Eco-design

- Deliver strong retail design guidelines based on the marketing plan (fragrance, make up and brand event) and deliver to zones and countries

- Manage and monitor projects alone in collaborative work with Marketing Teams and 360° departments: Digital, Training, Purchasing & Zones

- Production monitoring of new launches merchandising (displays, glorifiers, POS)

- Manage project cost

- Managing two people

Within the NINA RICCI brand, and under the responsibility of the Operational Marketing & Retail Director, I am in charge of a team of retail designers for beauty, fashion, and accessories projects.

Since early 2023, the unique vision of the new creative director, Harris Reed, has brought new perspectives to the House's archives, known for its craftsmanship and history. From this vision, I develop concepts to bring a new visual identity to the brand's points of sale.

Concept & Development

- Redefine the brand's retail vocabulary (brand platform), and adapt it to different franchises and fashion projects

- Build the Retail Design strategy, propose and develop a strong visual identity per franchise

- Develop temporary concepts to animate the brand and support launches.

- Present the Retail Design strategy and ensure follow-up and implementation with the markets.

- Develop fashion concepts in line with the Creative Director's vision and the collection rhythm.

- Scenography of showrooms during Paris Fashion Weeks

Deployment

- Provide markets with the necessary tools and guidelines (by door typology), ensuring their technical feasibility beforehand.

- Supervise and support markets in applying the guidelines.

- Research new suppliers and develop prototypes to best support the deployment of certain projects in different zones.

- Deploy the showroom concept in ephemeral fashion spaces (pop-ups)

Within the Lancôme France division, my responsibilities include staging the new 300m2 flagship store on the Champs-Élysées, balancing image, aesthetics, and retail/commercial effectiveness. Responsible for the consistency of the brand image across all touchpoints of the point of sale, in accordance with the brand's DNA, the animation plan, and the staging recommendations from the international brand.

I develop specific POS elements for different display areas within the store, in agreement between headquarters and the store manager.

A true project manager for merchandising excellence in partnership with the international headquarters team, to develop and install the scenography for the immersive space 'Joy Of Now' (ephemeral space).

In collaboration with the marketing project manager, we develop a physical and digital animation strategy to enhance the flagship's presence.