Freelancer profile translated to English.

Description

Retail Design Manager with over 10 years of experience in the design and deployment of premium brand experiences for international luxury and beauty houses such as Chanel, Lancôme, Clinique, and Nina Ricci.

I design and manage retail concepts that go beyond aesthetics, creating immersive, scalable, and high-performing environments that enhance brand desirability while optimizing commercial performance at points of sale.

My expertise covers the entire Retail Design lifecycle: from concept definition to international deployment, ensuring convergence between creative vision, execution excellence, technical feasibility, and operational realities in international markets.

Throughout my career, I have led major projects ranging from international flagships and pop-up stores to permanent retail concepts, as well as the creation of global Visual Merchandising guidelines, continuously balancing brand storytelling, customer experience, and business objectives.

With a strong culture of cross-functional collaboration, I work in close synergy with Marketing, Production, Digital, and regional teams to ensure the consistency, quality of execution, and impact of every brand touchpoint.

I can assist you with projects:

**EVENT SCENOGRAPHY**: Pop-up stores, ephemeral spaces, commercial events
**MERCHANDISING CREATION**: POS displays, Window displays, Display units, Set Design
**SET DESIGN**: Temporary space layout

My expertise:

Consulting & Strategy
Consumer Journey & Customer Navigation
Creation & Design
Retail & Wholesale Identity
Sketches, mood boards & 3D
Material research & plan documentation
Guidelines & Planograms
Production: Production monitoring & coordination with artisans
Installation & merchandising setup

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

L'Oréal (AE)
Retail Designer
FASHION AND COSMETICS
June 2021 - February 2024 (2 years and 8 months)
Paris, France
Global Retail Designer & Project Manager currently working for Lancôme. My role consists of leading creative scenography and visual merchandising projects from props to the worldwide guideline.
I design customer experience into pop-ups projects.

Key Responsibilities:
- Create and design projects (props, 3D, renderings and technical plans) for architecture pop up, furniture and visual merchandising elements
- Develop impactful experiences in both offline and online
- Eco-design
- Deliver strong retail design guidelines based on the marketing plan (fragrance, make up and brand event) and deliver to zones and countries
- Manage and monitor projects alone in collaborative work with Marketing Teams and 360° departments: Digital, Training, Purchasing & Zones
- Production monitoring of new launches merchandising (displays, glorifiers, POS displays)
- Manage project cost
- Managing two people
Agility Resilience Stress Resistance
Nina Ricci
Retail Design Manager
FASHION AND COSMETICS
February 2024 - Today (2 years and 5 months)
Paris, France
Within the NINA RICCI brand, and under the responsibility of the Operational Marketing & Retail Director, I am in charge of a team of retail designers for beauty, fashion, and accessories projects.

Since early 2023, the unique vision of the new creative director Harris Reed has brought new perspectives to the House's archives, known for its craftsmanship and historical expertise. From this vision, I develop concepts to bring a new visual identity to the brand's points of sale.

Concept & Development
- Redefine the brand's retail vocabulary (brand platform), and adapt it to different franchises and fashion projects
- Build the Retail Design strategy, propose and develop a strong visual identity per franchise
- Develop temporary concepts to animate the brand and support launches.
- Present the Retail Design strategy and ensure follow-up and implementation with the markets.
- Develop fashion concepts in line with the Creative Director's vision and the collection calendar.
- Scenography of showrooms during Paris Fashion Weeks

Deployment
- Provide markets with the necessary tools and guidelines (by door typology), ensuring their technical feasibility beforehand.
- Supervise and support markets in the application of guidelines.
- Research new suppliers and develop prototypes to best support the deployment of certain projects in different zones.
- Deploy the showroom concept for temporary fashion spaces (pop-ups)
Team Management Branding Visual Merchandising Retail Design Showroom
L’Oréal S.A - L’Oréal France
Project Manager Visual Merchandising
LUXURY GOODS
January 2020 - June 2021 (1 year and 5 months)
Levallois-Perret, France
Within Lancôme France, my missions are to create the visual merchandising for the new 300m2 flagship store on the Champs-Élysées, balancing image, aesthetics, and retail/commercial effectiveness. Responsible for the consistency of the brand image across all touchpoints of the store in line with the brand DNA, the animation plan, and the staging recommendations from the international brand.

I develop specific POS display elements for different display areas within the store, in agreement between headquarters and the store manager.

As a true project manager for merchandising excellence in partnership with the international headquarters team, I develop and install the scenography for the immersive 'Joy Of Now' space (ephemeral space).

In coordination with the marketing project manager, we develop a physical and digital animation strategy to promote the flagship.
Art Direction Design Graphic Design Project Management Retail Design