Freelancer profile translated to English.
Back to original languageAbout Aurélien
I support companies in implementing relevant digital tools for their activities in order to meet their communication needs and challenges, acting as an Outsourced Communication & Marketing Manager.
By supporting you, my goal will be to define a strategy for you to communicate with quality content and disseminate it as relevantly as possible on the appropriate platforms.
- Social Media
- Video & Photo (shooting, filming, post-production)
- Project Management
- Marketing Strategy (emailing & SMS)
- Creation of e-commerce websites & showcase sites (Prestashop & Wordpress / Woocommerce / Shopify / Framer)
MY REFERENCES:
Accor Group • Pernod Ricard Group • Guillemot Group • Kaki Crazy Group • Oberthur • ITGA • VGRF Group (Audi, Seat, Skoda, Volkswagen, Cupra) • Ochy • UIMM • FC Lorient • SCO Angers • Kappa France • Puma France • Famille Beaulieu • Jameson Whiskey (Pernod Ricard) • Macadam Basket • Pigeon Group • LFP • Sacpo • Homies - Angello - Général Tao - Le Pas Sage de Brocéliande & others...
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Rennes (up to 50km), Paris (up to 50km), Lille (up to 50km), Granville (up to 50km), Saint-Brieuc (up to 50km)
Experience
- CrescentCo-Founder / Expert in Communication Strategy and Content CreationCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 9 months)Rennes, FranceOur areas of expertise:🛠 | WEBMARKETING CONSULTANT (Inbound Certification by Hubspot 🎓)• A relevant digital strategy based on your objectives (Awareness, Sales, Lead Generation, etc.).• We define together the key performance indicators (KPIs) for your online presence.• Optimization of your online presence (SEO Audit > Recommendations > Action Plan).• Training on tools and best practices for web communication.• Creation & distribution of Emailing & SMS campaigns (Design, Distribution, Analysis).• Follow-up with regular discussions on results for an intelligent strategy (via Analytics).📲 | COMMUNITY MANAGEMENT (Social Media Certification by Hubspot 🎓)• We define together the objectives of your presence on social networks.• Creation/optimization of your accounts on Instagram, Facebook, Twitter, Pinterest & YouTube.• Creation & distribution of publications (photos, design, videos, drone, etc.).• Interactions with the community (comments, messages, contests, etc.).• Search for influencer/sponsorship outreach.⌨️ | WEB WRITER (Content Marketing Certification by Hubspot 🎓)• Writing articles and pages optimized for quality SEO and good positioning on search engines (Google, Bing, Qwant, etc.)📸, 🎥 & 🚁 | PHOTOGRAPHER, VIDEO PRODUCTION & DRONE• Products, Food, Architecture, Automotive• Certified pilot by the DGAC 👨✈️
- Ethnic FoodCommunication ManagerRESTAURANTS AND FOOD SERVICEJuly 2019 - June 2022 (2 years and 11 months)Global communication management for the fast-food chain ETHNIC FOOD.A rapidly evolving structure with new outlets to open soon...My daily tasks:- Implementation of a communication strategy- Social media management (Facebook & Instagram)- Design of Print & Web visualsObjectives: Increase brand visibility, boost foot traffic, increase takeaway and delivery orders via "Online Ordering"...
- Macadam BasketCommunication ManagerE-COMMERCEApril 2016 - May 2024 (8 years and 1 month)Rennes, FranceFrom 2016 to 2024, I supported Macadam Basket in developing its online presence.Tasks: Community Management, Project Management (redesign, e-commerce site optimization), Newsletter campaign management, Weekly article writing, etc.Objectives: Increase brand awareness, boost sales in-store and on the website...Results: +40% revenue on the website in two years!
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Education
- Master Expert en Stratégie DigitaleDigital Campus, Rennes2016
- Bachelor Commerce & MarketingESG, Rennes2014
Certifications
- Social Media CertificationHubspot2018
- Inbound MarketingHubspot2016