Aurélien Pettinotti

CRM & Marketing Management

CRM Management (Hubspot) & API Liaison (Cognisme). Automation stack and BDR task workflow. Data analysis and Hubspot reporting on lead generation, number of BDR tasks, and R1 demo bookings. Increase in prospect touchpoints: Prospect segmentation, Omni-channel sequence creation (LinkedIn / Emails), and SMS Campaigns. CRM cleaning and optimization, and data quality monitoring. Acquisition campaigns on LinkedIn Ads & Reddit.

CRM: Creation of Hubspot CRM from scratch, Hubspot property management, process optimization, data and performance monitoring, pipeline creation for sales representatives, and establishment of a dashboard for sales prospecting monitoring. Database enrichment and validation (internal and external databases, cooperation with sales management). Coordination & execution of the lead generation journey. Cross-functional projects with the sales and marketing teams. Result: Hubspot CRM: 98.9% information enrichment across the entire CRM. Lead Generation: 200% increase in the number of contacts in the CRM. Email bounce: Process for reducing the bounce rate of commercial emails (Objective achieved with less than 10% bounce).

AWS instance creation management + WordPress deployment via Amazon Lightsail B2B/B2C acquisition strategy (MQL/SQL) Crawling, scraping, and acquisition via LinkedIn botting Email Nurturing roadmap, Email Campaigns (Sendingblue) Conversational chatbot management, Google Ads, Retargeting (Visiblee) Tools: Phantombuster, Eminer, Intercom, Dropcontact, CMS. Result: Launch and creation of subdomains for a Landing Page via Elementor. Scraping of 9000 self-employed individuals for the launch of the professional bank. Sending Blue Email Campaign Management.