Freelancer profile translated to English.
Back to original languageAbout Aurélie
Hello,
After 10 years in large companies (luxury, consumer electronics, consumer goods) in various digital-related roles, my entrepreneurial spirit led me to create my own business in the food industry (one of my passions!).
Curious, collaborative, with a strong work ethic, I am looking for part-time or short-term assignments (max 3 months).
EXPERTISE
>> Digital Marketing
- Digital marketing strategy
- Traffic acquisition
- CRM & e-mail
- Growth Hacking
>> Product
- Project management
- Specifications & mockups
- Training
- UX / UI
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 20km)
Experience
- KedelaïPresident Co-founderAGRICULTURESeptember 2018 - Today (7 years and 9 months)Paris, FranceKedelaï is the first 100% French, organic and responsible tempeh brand. Tempeh is a superfood alternative to animal protein.-Define the strategy and vision of Kedelaï-Develop partnerships (AgroParistech, United Kitchens) and give visibility to the project (winner European Protein Awards Le Village by CA)-Search for funding: loan and grants-Ensure commercial development (CHR and collective catering)-R&D product and production-Define the communication strategy (especially on Instagram @kedelai_fr)-Manage the P&L
- EssityDigital & New media managerFASHION AND COSMETICSFebruary 2015 - November 2017 (2 years and 10 months)Saint-Ouen, FranceMake digital a driver of business growth and consolidate the image of brands.-Define and activate online media plans with the media agency by optimizing ROI, analyze performance, develop reports. Manage e-media budgets Nana and TENA (5 million euros)-Ensure digital transformation: team acculturation, training and change management.-Define the digital strategy according to the objectives of the brands: points of contact, content, e-influence-Coordinate global pilot projects. Ex: new nana.fr platform-Manage a community manager and media and creative agencies
- NikonDigital & CRM project managerRETAIL (SMALL BUSINESS)March 2009 - January 2015 (5 years and 10 months)Paris, FranceExcel in the execution of media plans and e-mailing campaigns- Set up the nikonpro.fr relationship program (15,000 members).- Follow the production, the online publication and develop the reports- Design and manage the communication strategy on social networks- Manage an assistantOrganize activations for the Nikon community during partner events: Les Vieilles Charrues, Deauville Festival…
Reviews
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Education
- Master 2 - MIB (Master of International Business)université Paris-Dauphine2006Three key topics: - International Management - Project Management - Digital Technology Management
- MBA Management and Marketing of Luxury - ESGESG2007
Certifications
- Google Ads Certification for Search AdvertisingSkillshop / Google2020