Freelancer profile translated to English.
Back to original languageAbout Aurélien
As a Digital Analytics & Digital Marketing Consultant, I have assisted over 50 clients for more than 4 years on numerous business and technical issues related to data.
I work with all types of clients (startups, large corporations, VSEs/SMEs, agencies), providing them with operational and tailor-made solutions to achieve their business objectives (increase in revenue or profit margin, optimization of customer journeys, retention, repeat business, etc.).
I work in conjunction with the best market solutions for analytics & optimization (Analytics 360 Suite, AB Tasty, Tableau Software, Mazeberry, Mixpanel, Hotjar, Adjust, etc.).
My main activities are:
—DATA COLLECTION—
- Analytics Strategy & KPIs
- Audit
- Assistance in tool selection: analytics, tag management system, marketing automation, CRM, etc.
- Measurement plan
- Tagging plan
- User Acceptance Testing (UAT)
- Tag Management System Configuration
- Web & App Analytics Tool Configuration
- CRM Configuration
- Dashboarding & Reporting
—DATA ANALYSIS & ACTIVATION—
- Data analysis (acquisition, customer behavior, repeat business, user segments, engagement, retention & cohorts, e-commerce performance, etc.)
- A/B Testing / MVT / Conversion Optimization
- UX / Acquisition / Business Recommendations
- Growth Marketing
- Mobile Marketing
- Marketing Automation
- Business Analysis
- Attribution & Contribution Modeling
- Training / Coaching / Workshop
I have the ability to intervene in both technical issues (tracking setup, JavaScript technical audit) and analytics (data analysis, recommendations, optimization monitoring).
I frequently collaborate with other self-employed professionals with complementary profiles to provide a comprehensive response to my clients' requests.
Contact me to discuss your needs, or to get a free quote.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- PeugeotLead Data AnalystAUTOMOBILEOctober 2017 - January 2019 (1 year and 4 months)Rueil-Malmaison, France—Data Analysis:Analysis, reprocessing, and exploration of relevant data to address business issues, understand user journeys, and inform customer segmentation.Notably: analysis of online satisfaction for a specific segment by cross-referencing multiple data sources.—Management:> Production of monthly reports for management & the board of directors by participating in:The implementation of Power BI in collaboration with the data engineering team:Understanding different data sources and the objectives of various reporting typesData reprocessingDiscussion with technical teams on the implementation of automatic data flowsSolution configuration> In the daily operation and maintenance of several solutions including Toucan Toco, Google Data Studio, and Power BI for weekly reports> In the design, creation, delivery, and evolution of Data Studio dashboards combining multiple data sources> In the design, implementation, and operation of tracking & dashboarding for monitoring the usage & performance of a virtual reality application (Amplified Experience) deployed in 1200 Peugeot dealerships (60 countries) via Google Data Studio, BigQuery & Firebase Analytics—Conversion Optimization (CRO) via Personalization & A/B Tests:Definition, scoping, and operational implementation of A/B Tests or personalization projects (via AB Tasty as well as via Oracle RTD connected to the Krux DMP):> Expression of tracking needs> Tool configuration> Functional & analytics testing> Monitoring, analysis, and communication of results in collaboration with the publishers of the various solutions used—Governance & Project Management:Participating in weekly project reviews related to various performance optimization initiatives (DMP, Personalization, A/B Tests, etc.), leading the design, implementation, deployment, and daily operation of components of a data marketing system, supporting adoption and dissemination in countries
- Vestiaire CollectiveData & Tech ExpertE-COMMERCEJune 2017 - November 2018 (1 year and 4 months)Coordination of French & International teams (US, UK, DE, IT, ES) on data collection, analysis, unification, and activation.Projects led:- Change of attribution model (last click to GAP personalized model)- Financial analysis of paid acquisition performance- CLTV analysis by channel- Implementation of media tags via TMS (Facebook, Rakuten, Adwords, etc.)- Deployment of Enhanced Ecommerce tracking on website and app (iOS and Android)- A/B Tests (Homepage and Checkout)- Monthly reporting of audience by channel, by device, and by support
- SMCP (Sandro, Maje, Claudie Pierlot)Digital Analytics ConsultantLUXURY GOODSDecember 2016 - August 2017 (8 months)Paris, FranceDATA COLLECTION— Google Tag Manager implementation— Complete Enhanced Ecommerce implementation— Implementation quality control and recommendations— Advanced Universal Analytics configuration: custom reports, custom dimensions, advanced filters, enhanced ecommerceDATA ANALYSIS & ACTIVATION— Assistance with Mazeberry implementation— Data analysis and assistance with interpreting Web & Mobile performance— Assistance with conversion attribution and contribution analysis by lever— Analysis by audience segments
Reviews
AD
Account deleted
Reviewed on 9/4/2017
Very good collaboration with Aurélien on the implementation of tagging for our mobile applications. He demonstrated good abstraction in defining the tagging plan and provided good technical support during implementation. Aurélien makes himself available to support teams and answer questions; on top of that, he is very pleasant to work with.
Alizé
Napoléon Agency
Reviewed on 3/13/2017
Great collaboration!
Aurélien has an excellent command of his subject, while remaining very pedagogical!
Recommendations
FU
FU
+1
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Education
- Google Analytics CertificationCertified Google Analytics2016
- Expert in Digital Communication Engineering and ManagementHETIC