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Aurélien LavorelAL

Aurélien Lavorel

Freelance eCommerce CTO | Magento & Adobe Commerce

€1,000/day
Annecy, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Aurélien

15 years in e-commerce, including 7 years leading my Magento agency Lumao (sold to Spiriit group in 2025) and 2 years as technical director at Spiriit. Today, as a Freelance CTO, I leverage this experience to support founders, scale-ups, and SMEs needing a senior technical partner without the commitment of a full-time CTO.

What I can offer you:
→ Strategy & Architecture - stack selection, tech roadmap, scalability
→ Team Structuring - recruitment, mentoring, best practices (Agile, DevOps, CI/CD)
→ Complex Project Management - from scoping to go-live, managing teams of 3 to 30 people
→ Pre-sales & Management Meetings - bid responses, client presentations, contributions to steering committees (COPIL/CODIR/COMEX)
→ Technical Audits - code, infrastructure, performance, security, technical debt

Specialized in B2C/B2B eCommerce (Magento 2, Adobe Commerce, headless, Hyvä) and IT system integrations (SAP, Sage, Akeneo). Multiple Adobe Commerce certifications. Clients include: Besson, Samse, We Connect, Made In Design, Hermès, AmerSports.

I enjoy speaking with both developers and executives, translating between them, and speaking my mind even when it's uncomfortable. If this resonates with you, let's discuss.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Orvalle
    Freelance
    E-COMMERCE
    February 2026 - Today (6 months)
    Paris, France
    I support ambitious companies with their complex e-commerce projects, at the intersection of technical and management aspects.

    ▸ Magento & Adobe Commerce Expert - architecture, M1/M2 migration, performance, ERP/PIM integrations (SAP, Sage, Dynamics, Akeneo)

    ▸ Freelance CTO - technical strategy, team structuring, roadmap for startups, scale-ups, and SMEs

    ▸ E-commerce Project Manager - managing teams of 3 to 30 developers, from scoping to go-live

    ▸ B2B E-commerce - client portals, complex pricing, digitalization of B2B sales on Magento/Adobe Commerce

    ▸ AI & E-commerce - recommendations, semantic search, automation - with a primary focus on ROI
    IT Architecture Magento
  • Spiriit
    Technical Director eCommerce - Magento
    DIGITAL AND IT
    July 2023 - July 2025 (2 years)
    Montpellier, France
    • Member of strategic management bodies (Steering Committees, Management Committees, Executive Committees)
    • Design and management of high-performance eCommerce architectures for Retail & B2B clients
    • Supervision of multidisciplinary teams (up to 15 people)
    • Management of strategic projects for key accounts: Besson, We Connect (Euronext)
    • Pre-sales contribution: bid writing, client presentations, defense
    • Cross-functional coordination between product, tech, business, and end-client teams
    General Management Magento Project Management
  • Lumao
    General Manager
    DIGITAL AND IT
    January 2018 - June 2025 (7 years and 5 months)
    Annecy, France
    Definition and management of the technical & product strategy. Recruitment and management of a tech team from 0 to 10 people. Design of complex eCommerce architectures (B2C/B2B) on Magento 2. Contribution to pre-sales (bid responses, client presentations). Support for mid-to-large clients in their digital projects. Progressive scaling of the agency, up to its successful sale to Spiriit.
    Magento IT Architecture General Management

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Education

  • Magento Solution Specialist, Magento Certified Developer, Adobe Certified Professional— Magento Commerce Developer, Magento Front End Developer, Magento Developer Plus
    Magento Solution Specialist Magento Certified Developer Adobe Certified Professional— Magento Commerce Developer Magento Front End Developer Magento Developer Plus
  • Master, Telecommunications & Networks
    Université Savoie Mont Blanc
    2013
    Master, Télécommunications & Réseaux

Skill set

Categories