Freelancer profile translated to English.
Back to original languageAbout Aurélien
For over 12 years, I have developed my digital expertise in managing paid media strategies (Social Ads, Programmatic, Google Ads), monetizing advertising inventories (5 years in advertising sales), and account management for global Tier 1 clients.
My approach combines performance, innovation, and a sense of partnership.
I am available for missions such as:
- Trading team management
- Meta and programmatic campaign management audit
- Media strategy
- Social media management
- Customer success management
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- MetaGlobal Client Solutions Manager – Luxury/Tech/Telco/Media/EntertainmentSeptember 2021 - January 2025 (3 years and 4 months)Managed a portfolio of strategic clients (Orange, Richemont Worldwide, Ralph Lauren EMEA, Canal+) with the objective of maximizing their satisfaction and investments on Meta platforms.- Led strategic marketing discussions with decision-makers (C-level) and agencies (Big 5 and independent), advising them on products and best practices.- Developed data-driven strategies based on insights, aligned with clients' marketing objectives.- Coordinated internal operations, built strong client relationships, and contributed to regional sales team goals.- Rigorously monitored performance and proactively managed optimizations.Key achievements:- Quarterly revenue target: ~ $15M- Improved tracking integration (in a cookieless context) for Cartier, Ralph Lauren, and Deezer- Launched over 100 measurement studies (performance & awareness), with up to +20 points gain in Ad Recall for several brand campaigns
- DEEZERProgrammatic Campaign ManagerAugust 2016 - September 2021 (5 years and 1 month)Responsible for the creation and development of the programmatic offering (display, audio, video) in 180 countries.- Implemented and optimized technical integrations (SSP, ad server tags), resolved incidents, and continuously improved performance (CTR, viewability, VTR).- Created and managed programmatic deals (PMP, Direct Deal, Guaranteed Deal).- Monitored and analyzed performance through dashboards, proactively managing client relationships (strategic meetings, events) to maximize revenue.- Developed and structured the programmatic offering (media kit, pricing grid), accompanied by strategic recommendations for top management.- Produced detailed revenue reports for the CMO, identifying growth drivers and key opportunities.Key achievements:- Created over 200 deals for about thirty clients (advertisers & agencies)60% of clients acquired through active prospecting in the French marketPlatforms used:- SSP: Smart Adserver, Freewheel, Triton- Adserver: Smart
- AMNET (DENTSU)Account ManagerJanuary 2014 - January 2016 (2 years)Implemented and optimized programmatic campaigns (branding and performance) for an active portfolio of approximately 10 clients, including Adidas, Reebok, Mondelez, Matmut, and the French Government.- Daily supervision of approximately 20 campaigns, with full management of activations and performance.- Defined optimal targeting strategies (contextual, behavioral, demographic) based on defined KPIs: cost per visit, cost per conversion, cost per 100% view, etc.- Continuous optimization through comparative analysis of strategies and KPIs.- Valued results through detailed reporting and strategic recommendations based on best practices.Platforms used:DSP: DV360, Xandr, Mediamath, Adobe
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Education
- Master's in Operational MarketingINSEEC Business School2012Master's in Operational Marketing
- Bachelor of Arts in HistoryUniversity of Paris Nanterre2008Bachelor's Degree in History