Freelancer profile translated to English.
Back to original languageAbout Aurélie
Hello, I am Aurélie! For over 5 years, I have been helping my clients to:
🚀 develop a qualified customer base
🎯 optimize & implement their digital marketing strategy
🦸 create content that entices, converts, and retains
I support your growth through my skills in:
Marketing Automation | Acquisition & Retention
- Definition of customer journeys and objectives
- Creation of acquisition, retention, re-engagement, and loyalty scenarios
- Lead qualification to transform them into customers and then into true ambassadors
- Copywriting and design supervision, AB tests
- Performance monitoring and reporting
CRM | Retention
- Definition of personas, segments, and data needs
- Drafting of specifications
- Creation of texts, copywriting, storytelling, design
- Implementation of multi-channel campaigns (email, app…)
- Consistency of the international digital strategy
- Monitoring and analysis of results
Digital Project Management
- Integration of a new communication channel: in-app
- Data migration to a new CRM tool
- Integration of data fields for more efficient tracking
- Redesign of graphic identity and brand tone, consistency across all channels
Data Reporting & Business Intelligence
- Definition of needs / KPIs
- Management of complex data analysis (tracking, attribution, segmentation)
- Comprehensive numerical reporting (Google Analytics, Tableau, Firebase, Excel)
- Detailed analysis and recommendations
A few words about me:
I am dynamic, solution-oriented, and possess good pressure management skills to successfully complete strategic projects on time and with creativity.
Feel free to write to me here to discuss a potential collaboration! 🙌
French
Native or bilingual
English
Fluent
Spanish
Conversational
Vietnamese
Native or bilingual
Remote only
Primarily works remotely
Experience
- Self-EmployedFreelance Digital Marketing & CommunicationCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)Remote• Helping digital clients express their vision through impactful key messaging and storytelling• Building and growing communities through powerful content on the relevant channels• Realizing market benchmarks to express strategic recommendations • Writing attractive, engaging and on-brand content: web content, newsletter, social media...• Implementing standalone marketing campaigns
- Better NowEntrepreneurENVIRONMENTALApril 2020 - Today (6 years and 2 months)Remote• Creating a community of change makers and environmental ambassadors• Designing a mobile app to help active workers live more sustainably• Providing educational, material and psychological support to take action on a daily basis• Developing partnerships with sustainable and eco-friendly brands• Launch date: work in progress
- NetatmoLead CRM Manager (Remote)INTERNET OF THINGS (IOT)October 2017 - December 2019 (2 years and 2 months)Remote• Management (2 people)• Cross-channel strategy & planning• CRM management of compelling campaigns in 6 languages for 150+ countries for Netatmo and Legrand• Implementation of a new feature: in-app news• Marketing automation (onboarding, upselling, cross-selling, re-engagement)• AnalyticsNetatmo is a leading smart home company (IoT) creating simple, beautiful smart solutions for a safer and more comfortable home. The company's ambition is to bring useful technology to the most intimate place you own. In order to pursue this goal, Netatmo follows 4 commitments: durable design, privacy at its core, useful & reliable, thoughtful notifications. It is selling worldwide (150+ countries in major retailers and online). It has raised $30M+ in venture capital (2015) and has been awarded multiple times by the "CES Innovations Design and Engineering Awards".
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Education
- Master's Degree, Business, Management, Digital Marketing, Distribution and E-commerceIÉSEG School of Management2016• International MSc program • EQUIS, AMBA and AACSB accreditations • Rankings : #17 amongst the best Masters in Management in the world - Financial Times, 2014 #7 in France - Financial Times, 2014 #6 top business schools in France - L'Etudiant, 2014 Consulting Project on "The power of digital content marketing in the B2B business" MSc in Digital Marketing and E-commerce in apprenticeship
- 2nd year - Bachelor in AdministrationUQAR - University of Quebec, Levis Campus2013