Freelancer profile translated to English.

Description

My seven years of experience in SEA in agencies have allowed me to acquire solid expertise to help you maximize your profitability and growth through the SEA lever.

My methodology:

My goal as an SEA expert is to support you in the best way with objectives aligned with your business.

1. Understanding the Business

Analysis of your business environment
Analysis of your industry, competitors
Google Ads, Merchant Center, Google Analytics Audit

2. Creation of an Adapted Strategy

Proposal of a structure adapted to your challenges
Implementation of audit recommendations
Improvement of tracking and all necessary inputs for qualified leads

3. Campaign Optimization

A/B tests (structure, product, bidding strategy...)
Analysis of initial results and strategy adjustment
Budget adaptability to context

4. Performance Analysis

Provision of a dashboard for monthly monitoring
Summary of the main actions taken and their results
Detailed action plan for the coming months
Performance presentation meeting

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Nantes (up to 50km), Rennes (up to 50km), Lorient (up to 50km), Quimper (up to 50km), Brest (up to 50km)

A mon compte
Freelance Google Ads and Meta Ads (Tracking & Data)
CONSULTING AND AUDITS
September 2024 - Today (1 year and 11 months)
Nantes, France
Understanding clients' business, their challenges and objectives, participation in client audits,
Strategic recommendations
Monitoring and optimization of campaigns for my clients
Suggestions for improvements to the conversion funnel, landing pages, web environment
SEA E-commerce Meta Ads Youtube Ads Google Shopping
Céos
SEA and E-Commerce Consultant
February 2023 - October 2023 (8 months)
Nantes, France
Managed a portfolio of approximately €100,000 invested monthly in e-commerce
Key clients: 123Conso, Hast, Colichef, Nuoo, Evolution...

Missions:
Understanding clients' business, challenges, and objectives
Conducting market research and competitor analysis
Analyzing e-commerce sites and providing recommendations for improvement
Implementing an actionable Google Ads strategy aligned with the client's business objectives
(Increase in revenue for new clients, sales growth...)
Monitoring and optimizing around key e-commerce KPIs: revenue, COS, revenue from new clients...
Google Shopping E-commerce Google Ads
Search Factory
Paid Media Consultant
June 2022 - February 2023 (8 months)
Nantes, France
Key clients: Permis à Point, Well, Le Bourget, Lodgis, Eurotyre...
Managed a portfolio of key accounts
Campaign monitoring: checking ad delivery, client relations
Campaign optimization to maximize results and achieve objectives,
Recommendations on the strategic development of campaigns and their potential (Search, Shopping, Facebook Ads)
Reporting and analysis of results