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Aurélien GancelAG

Aurélien Gancel

Management and Strategy, Buyer, Packaging, CSR

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Aurélien

With 11 years of experience as a sales representative and then as a founder and CEO in custom packaging, I combine strategic, marketing, and product vision with a results-driven culture.

10 years in a luxury packaging company: first in marketing/communication (positioning, lead generation, product storytelling), then in business development (prospecting, negotiation, customer loyalty).
Founder of a custom packaging company: complete front and back office management - from client brief to after-sales service - including costing, supplier sourcing, production management, quality control, logistics, and invoicing.

What I deliver
Clear, quantified, and actionable recommendations (costs, deadlines, risks).
Frictionless prototypes and launches: scoping, milestones, artwork approval, quality monitoring.
Measurable results: conversions, customer satisfaction, smooth restocking.

Expertise
Premium and personalized packaging (paper/cardboard, rigid boxes, bags, gift boxes, finishes).
Go-to-market strategy, offers and arguments, portfolio development.
Supplier coordination Europe/Asia, purchasing, cost/time optimization.

Looking for an operational partner who speaks as much "client" as "supplier" and secures your projects from A to Z? I will take charge of your file and deliver impeccable packaging at the right price and on time.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Mylife Packaging Solutions
    Director-Founder
    September 2021 - Today (4 years and 9 months)
    Montesson, France
    Creation and development of a packaging company:
    Front office
    Business development: prospecting, qualification, negotiation, closing.
    Client consulting: needs assessment, material/finish selection, costing, planning.
    Client project management: artwork/mock-up approval, monitoring, quality control, and post-delivery client follow-up.

    Back office
    Offer and pricing: range construction, quotes, margins, pricing policy.
    Sourcing/purchasing: supplier selection, audits, tenders, contracts.
    Industrialization: technical files, plans, mock-ups, tests, approvals.
    Planning and logistics: scheduling, material supply, transport, incoterms.
    Quality and compliance: specifications, controls, certifications, CSR.
    Finance and administration: budgets, invoicing, debt collection, CRM/ERP.
    Product marketing: technical sheets, sales arguments, content, website/catalog.
    Management: recruitment, training, objectives, continuous improvement.
    Business development Supply chain Sales
  • RiverPack
    Head of Business Development
    April 2014 - June 2021 (7 years and 2 months)
    Saint-Ouen-l'Aumône, France
    Specializing in custom and personalized packaging.
    Developing clientele and prospects in the following regions: Paris, Île-de-France, Hauts-de-France, Grand Est, Belgium, and Luxembourg.
    Sectors: chocolate, fine food, ready-to-wear, luxury hotels, spas, jewelry, watches, perfumes, cosmetics, wines, and spirits.
  • RiverPack
    Co-Head of Marketing - Communication
    October 2011 - June 2021 (9 years and 8 months)
    Saint-Ouen-l'Aumône, France
    Marketing and communication strategy dedicated to packaging.
    Creation of digital and print communication materials.
    Support for sales teams and implementation of sales support tools.
    Development of group activities.

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Education

  • MASTER, Management et stratégie d'entreprise
    ISCG
    2014
    MASTER, Management et stratégie d'entreprise
  • DEES, Marketing
    ISCG
    2012
    DEES, Marketing

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