Freelancer profile translated to English.
Back to original languageAbout Aurélien
Digital marketing/communication consultant, I am an experienced project manager who helps companies implement ahigh-performance digital strategyand supportsdigital transformationacross departments (Marketing, IT, Logistics, Sales, Management, HR, Finance).
With **13 years of experience in webmarketing agencies**, I have worked with over a hundred clients, including large corporations (**Air France, LVMH, BNP Paribas, NAOS, Crédit Agricole, CMA-CGM**), public entities (**CCI Auvergne-Rhône-Alpes, European Union, Atout France**), and medium-sized businesses (**Intermarché, Playtex, Yves Rocher**).
My job involves:
1.Understanding my client's expectations and objectives (KPIs)to propose a strategy including an adapted **roadmap**.
2. Ensuring the performance of acquisition channels (**SEO, SEA, display, programmatic, social media, influencer marketing**).
3. Deploying appropriate technologies (**Website, CMS, e-commerce, mobile apps, CRM, DAM, PIM, Data Management, APIs**).
4. Managing the technical and functional specifications(AMOA/PO/Agile)to ensure project sustainability, includingtrainingif necessary.
Here are some examples of possible collaborations:
💼 Transition Management(Digital/Communication/Marketing Director, Agencies)
📱Management and execution ofweb projects(Wordpress, Drupal, Typo3, Magento, Shopify...)
🎃 Digital communication campaigns - strategy, copywriting, deployment...
🎯 Visibility andadvertising purchases(SEO, SEA, Social media, influencer marketing...)
🧭360° Strategy
🛠️Deployment of digital tools (**CRM, PIM, DAM, Project Management**)
👣Digital Transformation - Artificial Intelligence (AI)
👨🏫Training
I can work with demanding clients regarding the expectedquality**; **excellenceis a priority for me, while always ensuring apositive atmosphere🌞
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Chinese
Conversational
Can work on-site
Montpellier (up to 50km), Toulouse (up to 10km), Marseille (up to 10km), Nice (up to 10km), Lyon (up to 10km)
Experience
- NAOSStructuring & Management of the Content Factory – NAOS GroupFASHION AND COSMETICSNovember 2022 - Today (3 years and 9 months)Lyon, FranceMission:Strategic and operational support for the Content Factory, NAOS Group's internal creation agency, responsible for producing multi-format content (print, digital, video, retail, social media) for the Bioderma, Institut Esthederm, and Etat Pur brands.Objectives:
- Structure project management processes and streamline collaboration between creative, marketing, and international teams.
- Implement a more agile and manageable organizational model based on transparency, prioritization, and performance measurement.
Key Actions Taken:⚙️ Deployment and structuring of Asana: creation of a project repository, workflows, templates, and monitoring rituals adapted to the needs of creative teams.🧩 Formalization of internal processes: definition of project stages, roles, milestones, and validation circuits.🤝 Team support: skill development for project managers, designers, and marketing managers on best project management practices.🎯 Strategic alignment: framing of the Content Factory's OKRs and alignment with the business objectives of brands and markets.Client Testimonial:“Aurélien supports us in structuring our internal agency, both strategically and operationally. With excellent rapport with the team and our clients, he brings real rigor and a foolproof method for driving deliverables and setting milestones. Real support, real added value.”— Alice Le Goff, Head of Content Factory – NAOSKeywords:project management, Content Factory, digital transformation, internal agency, Asana management, international marketing, governance, creative processes, creative team management, agile organization, content production, change management, branding, inter-brand collaboration. - Crédit Agricole Protection SécuritéTransition Management – Digital & Acquisition MarketingBANKING AND INSURANCENovember 2024 - February 2025 (3 months)Le Mans, FranceMission:Support in managing digital projects, overseeing multi-channel acquisition campaigns, and optimizing the overall webmarketing strategy within the Marketing, Communication & Digital Development department of Nexecur (Crédit Agricole Group).Objectives:
- Ensure operational continuity of the digital department during the transition phase.
- Structure data flows and ensure reliable marketing performance tracking.
- Maximize advertising ROI and qualified lead generation.
Key Actions Taken:🗺️ Comprehensive mapping of the digital ecosystem: audit of conversion paths, identification of priority levers and friction points.📊 Centralization and visualization of performance on Power BI: from ad impressions to signed contracts, with formalization of ROAS (Return On Ad Spend) in conjunction with management control.🎯 Management and optimization of acquisition campaigns: Google Ads, Meta Ads, Bing, and affiliate marketing.⭐ Improvement of e-reputation: automation of customer review collection on Trustpilot and Google Reviews.🤝 Cross-departmental collaboration: coordination between marketing, data, and IT to ensure reliable reporting and accelerate decision-making.Client Testimonial:“We called on Aurélien to cover a transition period as Webmarketing Project Manager. He provided us with his help and expertise on many topics such as digital acquisition, tracking, reporting, and e-reputation.”— Marie Lesven, Marketing, Communication & Digital Development Director – NexecurKeywords:digital strategy, lead acquisition, SEA, Google Ads, Meta Ads, Bing Ads, Power BI, data marketing, tracking, ROI, ROAS, CRM, web analytics, reporting, e-reputation, automation, lead generation, performance marketing, transition management. - CCI de région Auvergne-Rhône-AlpesWeb Factory Management & Digital StrategyPUBLIC SECTORSeptember 2021 - September 2024 (3 years)Lyon, FranceMission:Support for the Communication Department in deploying a Drupal Web Factory and completely redesigning the institutional website.Objectives:
- Structure digital governance and workflows between IT, communication, and service providers.
- Rethink the website architecture (UX & sitemap) to simplify user journeys.
- Improve content performance and organic visibility (SEO & analytics).
- Deploy digital campaigns to promote CCI's service offerings.
Key Actions Taken:🧭 Project management in steering committees: coordination between regional departments, web agencies, and technical teams, monitoring deliverables, and meeting deadlines.🏗️ Architecture and user experience: co-creation of wireframes and UX journeys adapted to business and project owner target audiences.🔍 SEO optimization & editorial performance: content rationalization, tag definition, internal linking, and visibility reporting.📣 Multi-channel digital campaigns: SEA, social ads, email marketing, sponsored content.🤝 Change management support: training and upskilling of internal teams on digital management tools and best practices.Client Testimonial:“Aurélien quickly understands the challenges of a complex institutional entity. He knows how to coordinate stakeholders, secure deadlines, and deliver a perfectly managed project. Solid expertise and rare reliability.”— Julie Druguet, Director of Communication – CCI of the Auvergne-Rhône-Alpes region.Keywords:digital project management, Drupal, website redesign, UX design, SEO, content strategy, web analytics, institutional communication, steering committee management, digital governance, web factory, digital campaign, SEA, team coordination.
Reviews
Marie
Crédit Agricole Protection Sécurité
Reviewed on 2/3/2025
We engaged Aurélien to cover a transition period as Webmarketing Project Manager. I am delighted to have collaborated with him for a few months! He provided us with his help and expertise on many topics such as digital acquisition, tracking, and e-reputation.
T
Thomas
Nordic House - Cottage Création
Reviewed on 4/19/2024
Aurélien's service was excellent! His professionalism, responsiveness, and expertise far exceeded my expectations. I am fully satisfied with the work accomplished and recommend him without reservation to any company seeking a competent professional in his field.
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Education
- Master in Science - Business AdministrationEDHEC2010