Freelancer profile translated to English.
Back to original languageAbout Aurélien
Editorial communication & brand content manager for 8 years, I support brands in the strategy, writing, distribution, and optimization of content (SEO/UX) on the web and social networks. Holder of a Master's degree in Editorial Engineering and Communication, I operate at the crossroads of communication, media, and music.
At Oxybul, I managed a 360 communication calendar (website, social networks, newsletters, print) with concrete results: +12% social media engagement and +11% organic traffic in 1 year, as well as improved email performance (open rate, CTR). In parallel, I work as a freelancer for clients such as Petit Pan, Apple France, Limo Cars, and Le Foodist on content writing and brand content missions: rebranding, corporate communication, product sheets, SEO/UX web page optimization, newsletters, and communication materials.
With ten years of experience in music journalism at RockUrLife, I created Watts Next? in late 2024, a press relations agency specializing in alternative music, which has already supported more than a dozen artists in its first year of existence (PR strategies, media plans, press releases, follow-ups, and reporting).
What I bring to a project:
- A writing style capable of shifting from institutional tone to emotional storytelling;
- Solid digital culture: social media, SEO/UX, newsletters, CRM, reporting (GA4, KPI tracking);
- Good knowledge of the media sphere (journalism & PR) and the challenges related to generative AI (ChatGPT, Gemini, etc.) for content ideation and optimization;
- A data-driven approach focused on challenges and results: content designed to serve a strategy and achieve measurable objectives (visibility, engagement, conversion).
Finnish
Basic
Spanish
Conversational
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Watts Next?Press RelationsPRESS AND MEDIAAugust 2024 - Today (1 year and 10 months)
- Creation and positioning of a Press Relations agency specializing in alternative music
- Development of tailor-made PR strategies (positioning, key messages, storytelling, media targeting) → up to 40 media coverages per campaign (web, radio, press, podcasts)
- Creation and implementation of media plans for EP, album, or single releases, with continuous monitoring of coverages
- Writing and distribution of press releases to a large network of targeted and qualified journalists & media → segmentation of media databases, regular updates, and personalized mailings via mailing tools / CRM
- Monitoring, follow-up, and analysis of press coverages to evaluate campaign impact → quantitative reporting (mentions, estimated audience, impressions, share of voice)
- Setting up regular meetings with the client to share results and redefine strategy (angle, targeting)
- Creation of detailed press reviews including media mentions, impressions, and audiences reached
- Oxybul éveil et jeuxPack, Catalog, Web CopywriterRETAIL (SMALL BUSINESS)April 2017 - August 2025 (8 years and 4 months)Paris, France
- Management of the multi-channel editorial calendar (website, social, CRM, print) in coordination with marketing & e-commerce teams
- Design and internal dissemination of the 360° editorial charter to harmonize print & digital communications and ensure consistency across all campaigns.
- Writing and SEO/UX optimization of product sheets, category pages, articles, and AI scripts → +11% organic traffic in 1 year and -7% bounce rate on key pages.
- Design of brand content campaigns (articles, videos, advice content, AI scripts) → +6% time spent on the site.
- Social media copywriting (posts, stories, reels) in line with commercial highlights → direct contribution to +12% social engagement.
- Design of emails / newsletters: editorial lines, A/B tests, CRM scenarios → +7% average open rate and improved CTR.
- Monitoring of editorial performance in GA4: analysis of KPIs (engagement, CTR, conversions) and recommendations for continuous optimization of content and user journeys.
- Training of internal teams on generative AI and industrialization of processes/production
- OhmymagFreelance JournalistPRESS AND MEDIANovember 2016 - May 2017 (5 months)Paris, France
- Writing articles for various sections of the Ohmymag website (news, lifestyle, culture, entertainment), from topic research to publication.
- Selection of topics based on current trends and SEO keywords, definition of the editorial angle, and creation of catchy headlines.
- Writing clear, accessible, and engaging content while respecting the media's editorial line and the expectations of each section.
- Integration of internal/external links, summaries, subheadings, and calls-to-action to optimize time spent on the page.
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Education
- Master's degree in Editorial Engineering and Communication (apprenticeship) - with honorsUniversity of Cergy Pontoise2016
- Bachelor's degree in Applied Foreign Languages (English/Spanish) - with honorsUniversity of Cergy Pontoise2013