Freelancer profile translated to English.
Back to original languageAbout Aurélien
Expert in brand strategy and operations, I support advertisers and agencies in transforming business challenges into communication, activation, and live experience strategies, in both B2B and B2C.
I have managed the development and performance of projects, ensuring alignment between strategic vision, creation, and operational execution. Specialized in building brand platforms, framing messages, and designing communication and activation strategies integrating live, content, and digital. My verticals: sports, luxury, industry, and international ecosystems.
Accustomed to coordinating multidisciplinary teams and service providers, budget management, KPI analysis, and aligning field activations with brand or group strategy, I secure the transition from intention to live experience.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- freelanceSENIOR PROJECT DIRECTOR – MARKETING, COMMUNICATION & LIVE ACTIVATIONCONSULTING AND AUDITSNovember 2024 - Today (1 year and 7 months)Paris, FranceEvent Activations & Live Production (2025–2026)
- Professional meetings around wine tastings.
- Event Production: 4 days representing the show "La Fille du Marchand de Sable" by Philippe Candeloro at the Palais des Sports (approx. 6,000 pax), including the organization of two post-show events.
- Project Director & Consulting – Video and Live Strategies: Grant Thornton (live), L'Oréal (internal communication), ONET (corporate).
Strategic Missions & Consulting- Structuring Offers & Commercial Strategy (B2B/B2C)
- Positioning & Brand Platforms
- Roadmap, KPIs & Project Management
- Strategy / Organization / Execution Alignment
- Let's Make It // LMI ProductionCONSULTING & DEVELOPMENT DIRECTOR | PRODUCER | ASSOCIATECONSULTING AND AUDITSJanuary 2016 - October 2024 (8 years and 9 months)Paris, FranceStructuring Offers: P&L, strategy, budget, organization, business development, marketing & multidisciplinary Management (creation, production, sales).• Performance Management, Activity Monitoring & Operational Structuring• Key Account Development• Multidisciplinary Management (creation, production, sales)• Process & Management Tools• International EnvironmentResults: Improved performance, multi-sector growth, strategic client loyalty.
- GROUPE ONEPOINTSENIOR DIGITAL CONSULTANTCONSULTING AND AUDITSApril 2015 - September 2016 (1 year and 5 months)Paris, FranceManaged complex Digital Transformation projects for EDF & Total. Mission focused on optimizing business processes and change management to improve performance and Customer Experience (CX).• Governance • Stakeholders management • Coordination of multi-disciplinary teams •Process optimization and change management • Digital strategy and customer experienceResults: Rationalization of critical workflows leading to the reduction of operational friction and improvement of final customer journeys. Optimization of workflows and improvement of operational efficiency, supporting better customer service quality. Better adoption of digital tools and reliable project reporting.
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Education
- Project Management Agile Project ManagementGestion de projet Gestion de Projet Agile
- Advanced Certificate in "Project Management" (MooC), Project ManagementEcole centrale de Lille2014Certificat avancé en "Gestion de Projet" (MooC), Gestion de Projet