Freelancer profile translated to English.

Description

Media and acquisition consultant and more recently media team leader in an agency for 8 years.

I have developed and supported a large number of small, medium, and large accounts in total autonomy. I am an expert in several levers/domains:

- SEA (Google ads / adwords and Bing)

- Social ads SMO (Facebook ads, Tik Tok, Pinterest, twitter, linkedin ... etc)

- Complementary levers (affiliate, price comparison, amazon ads, feed management, price comparison ...)

- Expert Analytics and Data Studio (Supermetrics / Funnel.io)

- Expert in tracking / tagging plan and configuration of TMS tools like GTM, Segment, Eulerian ...

I am Google Ads (search, mobile, display, youtube...) / Analytics certified.

I always work with a performance mindset, whether it's in terms of lead acquisition, revenue, new customer recruitment, or brand image.

Some client references: Leclerc Energie, A.P.C., The Kooples, Chausport, Société Générale, France Cars (Avis Group), Morgan, Mini (BMW), Jules, Decathlon, Arturia, SBM (Société des Bains de Mer de Monaco), Salomon, Perle Rare...

Available and responsive, do not hesitate to contact me to discuss your challenges together!

Languages

French
Native or bilingual
English
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km), Lille (up to 50km)

Accenture interactive
Media Consultant
CONSULTING AND AUDITS
January 2018 - Today (8 years and 5 months)
Paris, France
- Direct management of 3 junior media consultants and overall team leadership.
- Referent for the PRM / CRM media offering with a focus on audience data.
- Responsible for creating digital strategies (SEA, SMO, Display, Marketplace, Comparison sites, Affiliation, emailing...) and data for a client portfolio.
- Lead, participation, and presentation of tenders.
- Clients managed: Société Générale, Arturia, France Cars (Avis Group), Leclerc Energie, Perle Rare, Caséo, Chausport...
- Media Budget: approximately €5M / year
altima
Acquisition Consultant
E-COMMERCE
March 2015 - January 2018 (2 years and 10 months)
Paris, France
- Support and development of a client portfolio in their digital acquisition strategy.
- Audit, strategy, and management of acquisition campaigns via: SEA, Social Ads, Programmatic, Emailing, Influencers, Price comparison sites, Affiliation...
- Lead, participation, and presentation of tenders,
- Clients: A.P.C., Salomon, Chausport, Jules, Société des Bains de Mer de Monaco, The Kooples, Mini (BMW), Prévifrance...
- Media budget: approximately €2 million / year
Adspring
Traffic Manager
DIGITAL AND IT
March 2013 - February 2015 (1 year and 11 months)
Lille, France
- Support, management, and development of a client portfolio in their digital acquisition strategy.
- Definition of the advertising strategy to adopt and budgets
- Daily reporting & performance analysis.
- Specific analyses based on objectives and selected levers (attribution models, conversion path analysis, seasonality studies...)
- Development of a reporting tool in SaaS
- Clients: Morgan, Decathlon, CMNE, Eurotops
- Budgets managed: approximately €1.5M / year