About Aurélien
- Digital Advertising Expert (SEA - Paid Media) :
- Data Analytics:
- Communication strategy: coaching and delegated management (communication management, ...)
- Marketing Strategy: strategic positioning, sales funnels, product launches, ....
- Conferences, Training and Coaching on online advertising topics
- Management of SEA/SMA acquisition campaigns for Life ONG, Carizy, Heycar, Bexley, Cuisines AvivA ...
- Configuration of GTM tracking ecosystems for TalentSoft, Renault Sport, ...
- Communication Director of Salveo (+200 employees in +50 countries) with management of a team of 3 people since November 2018.
- Optimization of the sales funnel and webmarketing strategy at BodyTime (leading YouTube channel for bodybuilding in France).
- SEA expert supporting the teams of several communication agencies.
- Design and filming of training courses for Germinal, Google France, ...
- Conferences on online advertising at leboncoin, Cuisines AvivA, ...
English
Native or bilingual
Spanish
Basic
French
Native or bilingual
Experience
- New RulesAcquisition Manager Freelance | Webmarketing ConsultantSOCIAL NETWORKSJanuary 2020 - Today (6 years and 7 months)Lyon, FranceAREA OF EXPERTISE :Digital Advertising Expert (SEA - Paid Media) :✔ Google Ads: Search, Display, YouTube ads, Merchent Center, ...✔ Meta Ads: Facebook, Instagram, Audience Network, ...✔ Other platforms: TikTok ads, Bing ads, Snapchat ads, ...Data Analytics:✔ Google Tag Manager (GTM)✔ Google Analytics✔ Looker Studio...Communication strategy: coaching and delegated management (communication management, ...)Marketing Strategy: strategic positioning, sales funnels, product launches, ....Conferences, Training and Coaching on online advertising topics💼 EXAMPLES OF MISSIONS :Management of SEA/SMA acquisition campaigns for Life ONG, Carizy, Heycar, Bexley, Cuisines AvivA ...Configuration of GTM tracking ecosystems for TalentSoft, Renault Sport, ...Communication Director of Salveo (+200 employees in +50 countries) with management of a team of 3 people since November 2018.Optimization of the sales funnel and webmarketing strategy at BodyTime (leading YouTube channel for bodybuilding in France).SEA expert supporting the teams of several communication agencies.Design and filming of training courses for Germinal, Google France, ...Conferences on online advertising at leboncoin, Cuisines AvivA, ...🤝REFERENCES :Groupe SEB, Salveo, leboncoin, Bexley, Carizy, Heycar, Klarna, Castor&Polux, Hemblem, CosaVostra, En Cavale, Petrusse, La centrale Eco, Talentsoft, DPZ Avocats, Cyberpret, Bodytime, LIFE ong, Baguette à Bicyclette, Cuisines AvivA…I have been certified as a Google Ads expert and have created several training videos that you can find on the official YouTube channel of Google AdWords France.I would be delighted to put these skills at the service of your company and remain at your disposal for any information.
- GoogleAssociate account strategistE-COMMERCEJanuary 2016 - July 2016 (6 months)Dublin, Ireland• Work on scalable solutions to optimize the Online strategies of our French clients• Provide a consultative approach to improve the return on investment of clients (Adwords, Analytics, YouTube, client website, ...)
- Groupe SEBDigital Transformation OfficerRETAIL (SMALL BUSINESS)January 2017 - December 2017 (1 year)Écully, FranceDesign of the communication ecosystem of tomorrow (Digital Workplace): facilitation of Workshops, conferences, research, interviews, ...
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Education
- emlyonemlyon business school2017
- DUT Techniques de CommercialisationUniversité Lyon 12015
Certifications
- Google Ads CertificationGoogle