Freelancer profile translated to English.
Back to original languageAbout Aurélien
Passionate about branding and advertising, I help you find the best strategic angles and best activation plans for your brand, whatever the channel (TV, Press, Radio, OOH, DOOH, Programmatic, Display, Influence, Youtube, Spotify, Meta Ads, etc.).
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Agence La Crème FrenchStrategic & Media PlannerDIGITAL AND ITMay 2015 - Today (11 years and 1 month)Paris, FranceI manage strategic planning and media planning for major and minor brands: Don Papa Rum, Citadelle Gin, Adam & Eve, Decathlon, Domyos, Corength, Total Energie, Bornes Solutions, Tetra, Weight Watchers, Maxi Coffee, Green Lion, Mariguette, Ultron, Goiko.From the creation of the brand platform, the formalization of the creative brief to the design and management of the online plan (Programmatic, Display, Native Ads, IPTV TV, Audio) and offline plan (TV, Press, Radio, OOH, DOOH), I ensure consistency between the brand's DNA, the key messages of the strategic and creative copy, the relevance of media targeting, and the analysis of key campaign indicators.
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