Freelancer profile translated to English.

Description

I help SMEs, mid-sized companies, and B2B groups structure their marketing and communication to better address their markets, key accounts, and high-value prospects.

After 15 years in B2B agencies, including managing consulting and agency leadership, I work as a senior consultant for marketing, communication, sales, or executive management.

My main areas of focus:

• ABM & Key Account Strategy: ICP, targeting, decision journey, messaging, marketing/sales workshops

• B2B Thought Leadership: editorial strategy, expert content, internal expert activation

• Brand Strategy & Positioning: clarifying messaging, offers, market positioning

• Customer Knowledge: ICP workshops, buying journey, understanding decision-makers and influencers

• B2B Lead Gen & Acquisition: content strategy, acquisition levers, alignment with sales objectives

I intervene especially when it's necessary to take a step back, clarify priorities, align teams, and transform ideas into concrete action plans.

With over 100 training sessions/workshops led, I am also able to support teams in the field, to move forward collectively and effectively: the best format for progress!

My role: provide senior perspective, structure thinking, challenge choices, and help teams gain efficiency, without adding unnecessary complexity.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 50km)

B comme blob
Founder - B2B Marketing and Communication Consulting
CONSULTING AND AUDITS
September 2025 - Today (10 months)
Nantes, France
I founded B comme Blob to support companies in their B2B strategy with more proximity and pragmatism.

No advice without an operational vision and a realistic and clear action plan.

The objective: leverage my profile at the intersection of marketing, sales, publishing, and communication, with executive experience, to align different company profiles and achieve greater performance... by truly integrating the organization's constraints.
Communication Strategy Digital Marketing Strategy B2B Marketing Strategy B2B Sales Strategy Account-Based Marketing (ABM)
Agence swimming pool
B2B Consulting Director
DIGITAL AND IT
May 2020 - May 2025 (5 years)
Nantes, France
🔹Main Expertise:
- Brand Strategy and Brand Content
- Offer Marketing
- Acquisition and Digital Strategy | Lead Gen and ABM
- Customer Experience
- AI

🔹Pitching, Training & Workshop Facilitation
(+100)

🔹Preferred Sectors: Tech & IT, Industry & Construction, Home Appliances, Transport

Strategic client management and development of integrated support methodologies.
Responsible for:
• developing B2B marketing strategies,
• defining communication/marketing plans,
• aligning with business and sales objectives,
• supporting internal teams.
Digital Marketing B2B Marketing Strategy Thought Leadership ABM Lead Generation
Agence swimming pool
General Manager
DIGITAL AND IT
May 2021 - May 2025 (4 years)
Nantes, France
🔹Global Strategy & Offer Development
🔹Performance Management & Business Strategy
🔹General Management - 35 people

Group Synergies
Team Management Business Strategy Marketing and Communication Strategy B2B Marketing Strategy