Freelancer profile translated to English.
Back to original languageAbout Aurélien
My approach combines branding, UX/UI design, Webflow development, and SEO & EAO optimization. You get a high-performing, profitable, and easy-to-update website, without technical dependency.
I worked for 6 years in agencies: Opéra de Paris, GRDF, Renault, Musée du Quai Branly, Audi, Rémy Cointreau.
Freelance Webdesigner and Webflow developer for 8 years, I have supported over 130 clients: SMEs, SaaS, startups, NGOs: 21st CentraleSupélec, Metroscope, Qwest TV, PAREF, FAIRMAT, Ekimetrics, Fastup Partners, Zenon Research, Flowen, Patrick Fourtin, Diane Jouvet, Atelier Reness, Box Conseil, Vialma
◾ What is your project?
- Branding & web design visual identity
- B2B or institutional showcase site
- Conversion-oriented Webflow landing page
- Blog & CMS
- Strategic redesign
- Migration from WordPress to Webflow
- SEO CRO optimization
- Optimization for a high-performing and scalable marketing website
◾ My objectives
- Strengthen your brand image
- Clarify your positioning
- Design a fast, secure, and SEO-optimized site - AEO
- Convert your visitors into leads or customers
- Deliver a Webflow site that is easy to manage autonomously
◾ The steps of our collaboration?
1️⃣ Understanding and analysis of your project
2️⃣ Sending a detailed quote
3️⃣ Design and creation of your mockups on Figma
4️⃣ Development of your site on Webflow
5️⃣ Launching your site
👌 Included in the service
- 1 Webflow training: you are autonomous for content updates
+ Webflow Assistance: 1 month of support
◾ My expertise
Branding · UX/UI design · Webdesigner · Webflow Expert · Client First · WordPress to Webflow Migration · Technical SEO · Semantic SEO Strategy · GSAP Animations · UX/UI Audit · Webflow Training · LinkedIn Branding
I design clear, high-performing, and business-oriented Webflow sites that can evolve with your business.
French
Native or bilingual
English
Fluent
Spanish
Basic
Korean
Basic
Can work on-site
Paris (up to 50km)
Experience
- 21st centraleSupélecSite Redesign: Webflow DeveloperEDUCATION AND E-LEARNINGJanuary 2026 - May 2026 (4 months)Paris, France21st by CentraleSupélecis the innovation and entrepreneurship center of CentraleSupélec, dedicated to supporting technological, deeptech startups and innovative project leaders.ContextThe old website did not present the training and support offer well. The back-office was disorganized, the content was not optimized for SEO, and the overall site performance penalized its ranking.SolutionsUX/UI AuditUX RedesignComplete redesign of user journeysNew sitemapClearly defined personasUX micro-copy and conversion-oriented optimizationsWebflow DeveloperIntegration of mockupsFigma to WebflowTechnical configuration of the siteCustom Webflow CMS designTechnical SEOURL correction, implementation of 301 redirects,Metadata automation from Webflow CMSIntegration of schema.org structured data for AIsBilingual FR/EN LocalizationImplementation of Webflow Localization with custom URLs and content per languageTracking and site performance monitoringConnection to Google Search Console and Google AnalyticsResultsBilingual FR/EN showcase site optimized with Webflow LocalizationRestructured Webflow CMS back-office: teams are autonomous for site updatesReusable Webflow components for site evolutionDeveloped with the Client First Framework, the Webflow standard for clean, scalable, and maintainable code.Clear, conversion-oriented user journeyLocalized metadata and content managed from the CMSOperational SEO/AEO/GEO infrastructure: schema.orgTechnical performance: 100/100 SEO96/100 Best practicesCore Web Vitals success on desktop and mobile.Google Search Console operational from launch21st.centralesupelec.com
- artluxury ExperienceWebflow Site Migration and RedesignTRAVEL AND TOURISMJanuary 2026 - April 2026 (3 months)Paris, FranceArtLuxury Experienceis a Parisian high-end tourism agency specializing in organizing private tours, tailor-made stays, and exclusive experiences.ContextThe old WordPress site did not showcase the agency's premium offerings. The back-office was disorganized, content was not optimized for SEO, and technical performance heavily penalized search engine rankings.SolutionsUX/UI RedesignComplete redesign of user journeys, new sitemap, and definition of personas to align the site with the expectations of an international high-end clientele.Mockup Creation (FIGMA)WebdesignerDesign system creationWebflow DeveloperFigma to Webflow integration, technical site configuration, and custom Webflow CMS designDeveloped with the Client First framework, the Webflow standard for clean, scalable, and maintainable code.Technical SEOURL correction, implementation of 301 redirects, metadata automation from Webflow CMS, integration of schema.org structured dataWordPress to Webflow MigrationComplete architecture overhaul to align navigation with luxury traveler search intent. Transfer of SEO capital without loss of traffic or rankings. Optimization of contact forms to maximize qualified leads.Results
- Restructured Webflow CMS back-office: teams are autonomous for content updates
- Reusable Webflow components for site evolution without a developer
- 100% responsive site
- Conversion-oriented user journey
- Localized metadata and content managed from the CMS
- Operational SEO/AEO/GEO infrastructure with schema.org
- SEO Score 100/100
- Agency navigation 3/3
- Core Web Vitals success on desktop and mobile
- Search Console operational from launch
artluxuryexperience.com - VialmaWebdesigner and Webflow DeveloperCULTUREFebruary 2026 - March 2026 (1 month)Paris, FranceVialma, a B2B cultural streaming platform: its clients include the Royal Philharmonic Orchestra, the Orchestre de Paris, Fnac, and Crédit Agricole.
Context
The existing site was hindering Vialma's growth: digital positioning out of sync with brand image, disorganized back-office, non-SEO-optimized content, and an overall structure detrimental to search engine ranking.Solutions
UI/UX & Webdesign RedesignComplete redesign of the user journeyHn hierarchy oriented towards SEO and conversionCreation of a new graphic charter and design systemWebdesign creation on FigmaTechnical & GEO SEOURL correction, implementation of 301 redirects, metadata automation from Webflow CMS, integration of schema.org structured data.Design and integration of an LLM.txt file to optimize visibility on generative AI engines like LLM (ChatGPT, Perplexity, Gemini).Bilingual FR/EN LocalizationImplementation of Webflow Localization with custom URLs and content per language: a clean and stable structure for an international audience.Integrations & CROIntegration and stylistic customization of Zoho forms (custom CSS).UX micro-copy and conversion-oriented optimizations.Results
- Bilingual FR/EN showcase site optimized with Webflow Localization
- Restructured Webflow CMS back-office: the marketing team is autonomous for site updates
- Reusable Webflow components for site evolution
- Developed with the Client First Framework, the Webflow standard for clean, scalable, and maintainable code.
- Clear, conversion-oriented user journey
- Localized metadata and content managed from the CMS
- Operational GEO infrastructure schema.org + LLM.txt
- Site aligned with Vialma's premium positioning
- Technical performance: 100/100 SEO
- 96/100 Best practices
- Core Web Vitals success on desktop and mobile.
solutions.vialma.com
Reviews
Recommendations
MG
FU
+7
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Education
- Print & Web Multimedia Graphic Designer - With HonorsEmi-Cfd School of Information Trades, Paris2011
- Design professional WordPress sites (RS5170) - Certified training (2083)WPChef2020• Installer et configurer WordPress, un thème et les extensions essentielles • Concevoir un site Internet en soignant l’ergonomie et le webdesign • Utiliser un constructeur de pages pour créer des mises en pages modernes • Sécuriser, sauvegarder et restaurer un site WordPress • Respecter les obligations légales inhérentes aux sites Internet
Certifications
- CRO (Conversion Rate Optimization) TrainingLa Cargaison2026
- The Webflow WayWebflow2025