Aurélie M.

Management and animation of social media for a specialized brand:

• Creation and regular posting of content (visuals, text, product highlights).

• Organization and management of contests to generate engagement and build community loyalty.

• Active moderation: responding to private messages and comments, facilitating discussions.

• Development of an editorial line adapted to the brand's universe and its customers.

A mission focused on engagement and community animation, emphasizing proximity with followers and product promotion.

Overall management of MNH's social media strategy across all its social networks (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).

• Development and management of the editorial line adapted to different platforms.

• Creation and scheduling of engaging content (visuals, videos, articles, stories).

• Community animation: moderation, responding to messages/comments, engagement development.

• Implementation of sponsored campaigns and performance monitoring.

• Industry and competitor watch to anticipate trends.

• Analysis of results and regular reporting with strategic recommendations.

This position allowed me to develop comprehensive expertise in social media management (strategy, content creation, community management, social ads, and analytics) for a national health organization.

Assisting the company in its initial digital presence:

• Launch and creation of social media accounts (Facebook, Instagram).

• Development of initial visual content and writing of posts.

• Setup and optimization of the Google Business Profile to increase local visibility.

• Advice on the editorial strategy to adopt to build brand awareness.

This role allowed me to establish the foundations of a small and medium-sized business's digital communication and initiate its social media strategy.