Freelancer profile translated to English.
Back to original languageAbout Aurélie
If you are looking for an agile, committed, and passionate collaborator to carry out your project, nice to meet you! 🌷
I am driven by influence and social media.
I work daily with brands or communication agencies to create authentic and high-value influence campaigns for each of my clients. ❤️🔥
I have had the opportunity to work with SMEs as well as national or international players such as L'Oréal (Luxury division), Smartbox, Macif, LaNeige, Lidl, Transavia, YOP, Décathlon, Aguacana, Maison Lescure... & foundations or associations like Petits Frères des Pauvres, Fondation Alzheimer...
Influence is constantly evolving, and I am here to support you in your influencer activations:
➡️ Writing & implementing your influence strategies
➡️ Sourcing and selecting influencers
➡️ Negotiation & influencer relations
➡️ Quotes / Contracts (mandatory since the new law!)
➡️ Operational campaign monitoring
➡️ Summary / Reporting - Statistics - Areas for improvement
Constantly monitoring a sector that is structuring itself and supported by a legal firm, I closely follow the recommendations of various players such as ARPP or UMICC.
⭐️ I even had the honor of participating in the drafting of the proposed law to better regulate commercial influence and combat the abuses of influencers on social networks. ⭐️
👩🏽💻 Since the end of 2022, I have also been supporting content creators on a regular basis (from 100k to 1.2M followers).
We work together on two aspects: developing their careers and managing various collaborations with brands.
I have thus been able to develop a 360-degree vision of the influence world (advertiser / agency / talent) which allows me to successfully carry out each of my projects.
📩 I would be delighted to discuss your various influence needs with you!
See you soon ☀️
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- FREELANCEConsultant - Influence Project ManagerPRESS AND MEDIAMarch 2020 - Today (6 years and 4 months)Paris, FranceFreelance Influence Project Manager ☀️I support my clients in the strategy, creation, and implementation of influence campaigns.- Writing influence strategies- Implementing influence strategies from A to Z- Sourcing- Negotiation- Operational campaign monitoring- Producing reports / statistics (KPIs)- Monitoring influencers / Social Media TrendsVarious fields nationally & internationally.Influence campaigns on: Instagram - Tiktok - Twitter - TwitchClients: L'Oréal, Smartbox, YOP, LaNeige, Lidl, Transavia, Décathlon, Aguacana, Sync....
- Digital Marketing Specialist - InstagramSOCIAL NETWORKSOctober 2021 - Today (4 years and 9 months)I help my clients increase their visibility on Instagram and achieve their goals.-> 2-day Instagram Training (in partnership with a training organization)-> Community Management-> Instagram Support-> Consulting
- StissyFounderE-COMMERCEAugust 2020 - Today (5 years and 11 months)French e-commerce site selling silk pillowcases.-> Shopify then Wordpress-> SEO Optimization-> Acquisition Channels: Facebook, Instagram, Pinterest Ads, Influencers, SEO.-> Social Media & Acquisition Management-> Emailing-> Press Relations
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Education
- Bachelor - Communication Project ManagerCesacom Paris2018-> Stratégie de marque -> Pack marketing -> Digital -> Comportement du conso -> Stratégie social media -> Gestion de projet -> Relations presse -> Graphisme / PAO -> Fabrication -> SEO -> Droit
- BTS CommunicationCESACOM PARIS2017Préparation pendant 2 ans du BTS Communication. -> Stage de 1 mois à Londres -> Stage de 2 mois dans une start-up -> Stage de 6 mois dans un média digital.