Aurélie L.

Social media management (Instagram, Facebook, TikTok) for a leading brand in outdoor and family nature activities, combining e-commerce and events.

Creation and scheduling of weekly content (5 posts per week)

Implementation of an editorial and strategic calendar, definition of key moments

Writing posts focusing on products, blog articles, inspiring content, and outdoor tips

Production of UGC or native reels.

Adherence to the editorial line: kindness, authenticity, humor, sense of adventure

Daily management of Instagram and Facebook communities

Management of Instagram messaging and response to comments

Creation and animation of daily stories (resharing, new arrivals, "gems of the week")

Moderation and community engagement

Qualification of collaboration requests (analysis of relevance, image, engagement)

Coordination of partnerships and product seeding

Organization of contests with influencers

Monitoring of the influencer program

Collaboration with multidisciplinary teams (marketing, graphic design, purchasing, retail, logistics)

Performance monitoring and analysis

Operational multi-platform community management

Content creation for family/outdoor audiences

Management of influencer relations and selection of strategic partnerships

Remote coordination with multidisciplinary teams

This role allowed me to manage the complete animation of an engaged community in the family outdoor universe and to develop an authentic approach to community management - assets for supporting my clients in their social media strategy.

Intensive 9-week program to master data-driven growth strategies and AI integration in marketing processes.

Skills Acquired:

Growth methodologies: Pirate funnel AARRR (Acquisition, Activation, Retention, Referral, Revenue)

Multi-channel acquisition strategies (SEO, SEA, social ads, content marketing)

Conversion funnel optimization and A/B testing

Analytics and data-driven management (Google Analytics, KPIs)

Use of generative AI to optimize content creation

Automation of marketing tasks with AI (make)

Prompt engineering and best practices

Integration of AI tools into marketing workflows

Predictive analysis and large-scale personalization

Marketing data collection and analysis

Creation of dashboards and performance reporting

Data-driven decision making

SQL and database manipulation

Precise audience segmentation and targeting

Product-Market Fit and hypothesis validation

Growth Hacking techniques and rapid experimentation

Prioritization of initiatives based on impact/effort

Iterative and test & learn approach

Development of comprehensive growth strategies

Implementation of acquisition campaigns and performance optimization

AI-assisted content creation and process automation

This training provided me with a structured and data-driven approach to digital marketing, mastery of AI tools for increased efficiency, and adoption of a continuous experimentation methodology - essential skills for supporting my clients in their growth and digital transformation.

Image Project Manager (2022 to early 2023)

- Coordination of a "complete autonomy" editorial project related to brand strategy

- Functional management of product/image working groups (49 people)

- Update of the iconography charter with the artistic direction

- Organization and management of photo & video shootings (Minimal Editions: Undyed & Local)

- Management of the annual image budget: €130,000

- Creation of SEO content: product pages, visuals, videos

- Structuring of internal linking, integration into CMS

- Support for the e-commerce team

Advisor and Communications Officer (2020-21 then 2023)

- Field sales, merchandising, and autonomous development of the communication role