About Aurélie
- You have many amazing marketing ideas, but you don't have the time to implement them
- You want to increase your company's visibility and don't know where to start
- You have already run marketing campaigns with little success
- You neglect marketing because you haven't found the right person internally to handle it (spoiler: they are probably here)
- Implementation of digital communication strategy
- Social media management: content creation, moderation, performance analysis, competitive intelligence.
- SEO structuring for new websites
- Keyword strategy creation
- SEO competitive benchmarks
- Definition of advertising channels and budget recommendations
- Creation of targeted campaigns with A/B testing and iterations
- Reporting and monitoring
French
Native or bilingual
English
Fluent
Chinese
Conversational
Experience
- JalisSEO/SEA Traffic ManagerDIGITAL AND ITMarch 2023 - August 2024 (1 year and 5 months)Marseille, France
- SEO Audit, Consulting, and Optimization
- Implementation of SEO referencing strategy
- Netlinking, indexing, and positioning
- Creation of SEO-optimized web articles
- Creation and management of SEA campaigns: Google Ads and Google Local Services
- Tagging plan (Google Analytics, Google Search Console, Google Tag Manager)
- KPI Tracking
- Coco CampMarketing and Communication ManagerEDUCATION AND E-LEARNINGSeptember 2021 - February 2023 (1 year and 5 months)Marseille, France
- Brand image creation
- Digital strategy development
- Google Ads and Meta Ads campaign creation
- Webinar implementation
- Data analysis
- Social media management: photo and video content creation, editorial calendar management, community management
- Influencer Marketing campaign creation
- Implementation of a Growth Marketing strategy in collaboration with a specialized agency
- FORMEODigital Marketing OfficerHEALTH AND WELLNESSSeptember 2020 - September 2021 (1 year)Marseille, France
- Development of interactive and engaging user journeys
- Email campaign creation
- Community Management
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Education
- Master of Science (MSc) - International Business & MarketingKEDGE Business School2019
- BA in Applied Foreign Languages (English - Chinese), International BusinessAix-Marseille University2017