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Aurélie LafabrieAL

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About Aurélie

My website:
your-partner-in-strategy-and-business-development.fr

Graduated with a Bachelor's degree in "COMMERCIAL DEVELOPMENT MANAGER". I support VSEs/SMEs AND INDIVIDUALS.

I help you structure, develop, and optimize your commercial performance, through a pragmatic, human, and results-oriented approach.

My goal:

- Enable you to increase your turnover,
- Gain efficiency,
- Implement simple, operational tools adapted to your field reality.

With solid experience in business development, CRM management, prospecting strategy, and customer journey optimization, I also help you professionalize your commercial approach, without unnecessary complexity through:

- Audits of your current strategy,
- Tailor-made Action Plans,
- Effective monitoring tools (CRM, Targeted Prospecting, and Pipeline Optimization),
And thus allow you to:

- Generate more leads,
- Improve conversion rates,
- Save time in commercial follow-up,
- Structure your commercial approach to support growth.

I offer a Free 30-minute AUDIT.
Intervention: Basque Country and LANDES (otherwise upon quote).

I would be delighted to discuss your needs and offer you a tailored solution,

So don't hesitate!

Website:
votre-partenaire-en-strategie-et-developpement-commercial.fr
  • French

    Native or bilingual

Can work on-site
Bayonne (up to 50km), Bordeaux (up to 50km)

Experience

  • Indépendant
    Strategy and Business Development Consultant
    November 2025 - Today (9 months)
    - Market Analysis,
    - Audit of current strategy,
    - Comprehensive diagnosis,
    - KPI monitoring,
    - Sales action plan.
    Market Research and Competitive Intelligence Business Development and Strategy Analytical Skills Listening and Communication KPI Analysis and Monitoring
  • Sector Alarm France
    Field Sales Representative
    September 2025 - September 2025
    Bayonne, France
    B2B / B2C Prospecting; Business Development; Client Listening / Client Relationship; Analysis and Audit.
    B2B / B2C Prospecting Audit Listening and Communication
  • Cecys Sud Ouest
    Business Development Officer
    CONSULTING AND AUDITS
    April 2025 - September 2025 (5 months)
    Bayonne, France
    Implementation of a commercial strategy, Definition of the catchment area, Prospecting, Development of a database, Client follow-up, KPI monitoring, Market analysis and competitive intelligence, Implementation of a CRM and MyGOOGLEBusiness page.
    Market Analysis KPI Monitoring Sales Action Plan B2B Prospecting

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Education

  • BACHELOR MANAGER
    Emisa - CCI Bayonne
    2025
    BACHELOR RESPONSABLE
  • DIPLOMA OF NURSERY NURSE (DEAP)
    IFAP School in St Etienne
    2016
    DIPLÔME D'AUXILIAIRE PUÉRICULTURE (DEAP)

Skill set

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