Aurélie Guillerme

Took over and managed the roadmap for the consumer website & pharmacist portal:

- Tender process, management of technical service providers (SEO, UX/UI, developers)

- Monitoring of strategic projects while respecting regulatory constraints

- Management & monitoring of B2B incidents (customer service and field feedback).

Position held on a fixed-term contract until May 2025, then continuing as a freelancer (payroll management).

Intensive and comprehensive bootcamp training in digital UI and UX design: UX Design, UI Design, Web Integration

Achievements: 7 projects in UX and/or UI design (responsive applications or websites), including:

> Redesign of the UGC customer portal & its redesign with full design (3 sprints of 5 days in project team)

➡︎ UX Design 💭 (user-centric research, personas, ideation process, user flow, zoning & prototyping, low-fidelity wireframes, user testing)

➡︎ UI Design 🧑‍🎨 (high-fidelity mockups with Figma, UI Kit (moodboard, style guide), Design systems in Atomic Design)

➡︎ Web Integration 🧑🏼‍💻 (HTML and CSS)

> Creation of a website on the theme of a temporary exhibition for the Quai Branly Museum (fictional project) individually: proto-persona, sitemap, storyboarding, moodboard & UI design (high-fidelity mockup), web integration using Wordpress Elementor.

Within the Digital Marketing team (5 people):

> Definition of the project schedule and management of Build & Run projects (for the 3 national lead-generating websites (Maisons Phénix, Maison Familiale, Maison castor brands):

=> website redesigns, prospect journey UX optimizations, SEO optimizations, new features, GDPR, tagging plan (1 project every 2 months approx.)

> Organization and facilitation of project committees and steering committees to monitor projects with web development agencies.

> Management of about ten service providers (web agencies, SEO agency, tagging agency, editorial agency, various webservices) and the allocated budget.

> Definition and arbitration of SEO optimization directions according to agency recommendations for the 3 brands.

> Implementation of an editorial and SEO strategy for the 3 websites in collaboration with the 2 editorial and SEO agencies: definition of strategic themes, definition of editorial topics and the monthly publication schedule (monthly committees), validation of proposed content and management of publication.

> Management and updates of websites in line with national communication actions (open house days, promotions, events...)

> Monitoring the daily proper functioning and maintenance of the websites.

> Daily monitoring and monthly reporting of the digital performance of the 3 websites (traffic, leads, conversion rates overall and by acquisition source) with Google Analytics, Contentsquare, Google Trends, Matomo.

Results:

15 Run & Build projects launched in 3 years, including 2 complete redesigns, UX/SEO journey optimizations, GDPR compliance, technical migrations...

10 service providers recruited and coordinated;

+75% visibility for the Maison Familiale website following its redesign;

+100% keywords in Google's TOP 10;

10 content pieces/month published.