Freelancer profile translated to English.
Back to original languageAbout Aurélie
I am a Business Developer and market new offers in the fields of industry, energy transition, or digital (SaaS platform). I have an innovative, entrepreneurial spirit and know how to address small structures (VSEs/SMEs/start-ups) as well as large groups.
My strength lies in understanding strategic issues and translating them into concrete market solutions or internal optimization methodologies.
With my experience in Innovation, Business Development, and Sales, I help you to:
- Define your Energy and Digitalization strategy starting from business issues and your current situation, and identify internal and external levers for growth or optimization using Hansoff Matrix, BCG Matrix, global company LCA, and monitoring of "energy" topics.
- Deploy these optimization levers internally: rethink work methods and offers through innovation, eco-design, creativity, change management, and new adapted tools.
- Develop external levers by building a new market offer: strategic marketing, product strategy, offer definition, business model, contacts/SDR, digital marketing (growth), customer interviews, business plan, product marketing.
- Develop your sales with sales strategy tools, sales management, and operational sales (negotiations, closing).
I am dynamic, expert, and passionate about these topics, both highly autonomous and communicative. I have a strong ability to make people collaborate, gain their buy-in, and pragmatically support teams through change so that it is adopted effectively in the long term.
I know how to start from a blank slate, build, and push a new offer to market by bringing differentiation in marketing and value proposition to make this Business Development a success, all the way to closing.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 10km)
Experience
- METRON (start up/scale up, BtoB, plateforme digitale de Big Data & d'IA pour la performance énergétique de l'Industrie)Strategic Business Development & SalesENERGY AND UTILITIESJanuary 2019 - Today (7 years and 4 months)Paris, FranceResponsible for the development of a new business/product line for manufacturers of solutions and equipment (OEMs), suppliers to industrial clients, based on METRON's traditional product: Big Data & AI digital platform for industrial energy efficiency (strategic marketing, prospecting from scratch, product strategy, business model, product marketing, event communication, lead generation, bid response, offer business plan).Launch of several projects and pilots after 1 year.Support for the deployment of this new business worldwide (APAC, LATAM, EMEA).Sales of the Big Data & AI digital platform solution for industrial clients (lead generation, prospecting automation, negotiations).Publication of a White Paper on artificial intelligence applied to industrial energy efficiency.Use of tools: hangout, happeo, hubspot, digital marketing, JIRA, confluence...
- Fives (BtoB, 2 b$ chiffre d'affaires, 60 filiales, ingénierie & OEM industrie lourde)Innovation Program Manager - Process, Energy, and EnvironmentMECHANICAL ENGINEERINGJuly 2016 - December 2018 (2 years and 6 months)Paris, FranceManagement of a program for the design, development, and commercialization (registered trademark) of industrial products (metals, sugar, cement, logistics...) focused on energy/environmental performance and innovation.Provide support for market analysis of new business opportunities - foresight - business development.Business development of a proprietary technology in concrete recycling.Report to the Group's Innovation Director and work across 20 Business Units in 5 countries.Management of a small team (2 engineers). Project coordination. Energy and environment subject matter expert. Innovation and creativity methods. Strong ability to gain buy-in and manage change/support change.Co-author of Fives' white paper on energy recovery in industry.
- Fives (BtoB, 2 b$ chiffre d'affaires, 60 filiales, ingénierie & OEM industrie lourde)Innovation, Processes & Environment EngineerMECHANICAL ENGINEERINGJanuary 2013 - June 2016 (3 years and 6 months)Paris, FranceParticipation in the setup and deployment of Fives group's eco-design method in the field and with group subsidiaries (https://www.fivesgroup.com/at-the-heart-of-fives/innovation/environmental-performance/eco-design.html).Project coordinator for eco-design in the field of industrial equipment (cement, aluminum, steel, glass, sugar, logistics, machine tools), developed expertise in these sectors.Expert in global company Life Cycle Assessment (tools: Quantis, ADEME Report) and scope 3; also on innovative topics: additive manufacturing, battery storage.Modeling (Dymola/Modelica) of organic Rankine cycles.Supported projects in various BUs and countries (Europe, USA, Japan), around 20 projects.Skills (technical, marketing, sales) and cross-functional teams (CEOs, Salespeople, Experts, R&D).Participation in the creation of a new offer in the field of energy efficiency.1 patent in steel FR1655976
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Education
- Engineer Centraliens, Energy Processes, Innovative Product DesignEcole Centrale Paris2012Ecole d'ingénieur généraliste Française
- Master 1, EnergyKTH Royal Institute of Technology2008