About Aurélie
French
Native or bilingual
German
Fluent
English
Fluent
Russian
Basic
Experience
- Ynov CampusTrainerEDUCATION AND E-LEARNINGJuly 2023 - Today (3 years)Nantes, FranceCreation of course modules on various subjectsCommunicationAdvertisingPress RelationsEvent ManagementCourses taught to 3rd year license and 1st year master students
- Fab’AcademyMarketing and Communication ManagerEDUCATION AND E-LEARNINGJuly 2022 - Today (4 years)Nantes, FranceManagement of the company's marketing and communication activitiesOverhaul of the marketing and communication strategyCreation and Deployment of communication toolsCross-functional role with internal teams: sales, engineering, consulting, teaching staff, human resources, IT department...Website redesignImplementation and deployment of a digital strategy for 2 brands targeting various audiencesTwice the attendance at the institution's major events thanks to an efficient and measurable media strategyManagement of a team of 3 peopleSupport and consulting role for HR teams on employer branding challengesOrganization of major events (inaugurations...) with notable industrialists and politicians (+300 attendees)
- Ligier groupCommunication ManagerAUTOMOBILESeptember 2016 - January 2022 (5 years and 4 months)Montaigu, FranceReporting to the CEO – Management of 5 people.• Definition and implementation of the company's communication strategy, deployed on French and export networks.• Definition and deployment of network communication: POS displays, open house events, product launches, customer acquisition/retention, etc.• Management of press and media relations.• Management and coordination of social media and web marketing communication.• Management of photo and video content production (products, lifestyle, web series...).• Crisis communication management.• Media strategy and product placement.• Management of influencer and ambassador events.• Management of the graphic redesign of points of sale (France & Export).• Management of Corporate Project communication (website tools, group Newsletter...).• Internal communication management (screens, internal newsletters...).
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Education
- Master in Management, CommunicationGroupe Hema2009Management, RH, comptabilité, gestion de projet, marketing, finances, droit, histoire, communication Formation en alternance
- Bachelor's degree in Political and Social Sciences with a specialization in JournalismPanthéon assas - institut français de la presse2005Histoire des médias et de la presse Écriture journalistique Économie des médias