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Aurélie GeberAG

Aurélie Geber

360 Communication Director

€600/day
Nantes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Aurélie

With over 15 years of experience in communication and marketing, I have developed and enriched my professional expertise in various sectors (industry, banking, construction, real estate, textiles, professional training...) and across different regions (France, Germany, England).
As Group Communication Manager in the automotive industry for 6 years, then Marketing and Communication Manager in the professional training sector, my daily work involves interacting with people from diverse backgrounds. I have supported the growth and enhanced the image and reputation of the brands I have represented so far (BtoB, BtoC, BtoBtoC).
+30% vehicle sales in 2 years for the young target audience (Ligier Group)
X2 annual attendance at open house events (Fab'Academy)
I enjoy challenges and am capable of deploying the necessary efforts to achieve set objectives: 2 complete websites developed and launched within 5 months, integrated with the institution's ERP.
Internal/digital/external/network communication, branding, press relations, event management, media strategy, influencer marketing, DTP, retail... I have used all these levers, depending on the needs, to define and implement differentiating and efficient communication strategies.
Naturally optimistic, I am above all a dynamic, thoughtful, and tenacious person who dares to think outside the box and demonstrate creativity in all circumstances.
Attentive to people and trends, I implement efficient strategies to meet the objectives of those I work with, in line with the market and its needs. Beyond strategy, I can deploy the tools that best serve the challenges of the supported organization and monitor the performance of the implemented projects.
  • French

    Native or bilingual

  • German

    Fluent

  • English

    Fluent

  • Russian

    Basic

Can work on-site
Nantes (up to 50km), Poitiers (up to 50km), Cholet (up to 50km), Paris (up to 50km)

Experience

  • Ynov Campus
    Trainer
    EDUCATION AND E-LEARNING
    July 2023 - Today (3 years)
    Nantes, France
    Creation of course modules on various subjects
    Communication
    Advertising
    Press Relations
    Event Management
    Courses taught to 3rd year license and 1st year master students
    Instructional Design Educational Materials Pedagogy Client Presentation Content Writing Case Studies
  • Fab’Academy
    Marketing and Communication Manager
    EDUCATION AND E-LEARNING
    July 2022 - Today (4 years)
    Nantes, France
    Management of the company's marketing and communication activities
    Overhaul of the marketing and communication strategy
    Creation and Deployment of communication tools
    Cross-functional role with internal teams: sales, engineering, consulting, teaching staff, human resources, IT department...
    Website redesign
    Implementation and deployment of a digital strategy for 2 brands targeting various audiences
    Twice the attendance at the institution's major events thanks to an efficient and measurable media strategy
    Management of a team of 3 people
    Support and consulting role for HR teams on employer branding challenges
    Organization of major events (inaugurations...) with notable industrialists and politicians (+300 attendees)
  • Ligier group
    Communication Manager
    AUTOMOBILE
    September 2016 - January 2022 (5 years and 4 months)
    Montaigu, France
    Reporting to the CEO – Management of 5 people.
    • Definition and implementation of the company's communication strategy, deployed on French and export networks.
    • Definition and deployment of network communication: POS displays, open house events, product launches, customer acquisition/retention, etc.
    • Management of press and media relations.
    • Management and coordination of social media and web marketing communication.
    • Management of photo and video content production (products, lifestyle, web series...).
    • Crisis communication management.
    • Media strategy and product placement.
    • Management of influencer and ambassador events.
    • Management of the graphic redesign of points of sale (France & Export).
    • Management of Corporate Project communication (website tools, group Newsletter...).
    • Internal communication management (screens, internal newsletters...).
    Digital Communication Communication Strategy Communication Event Management Branding & Identity Brand Content Social Media Influencer Marketing Media Strategy Press Relations Website Redesign

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Education

  • Master in Management, Communication
    Groupe Hema
    2009
    Management, RH, comptabilité, gestion de projet, marketing, finances, droit, histoire, communication Formation en alternance
  • Bachelor's degree in Political and Social Sciences with a specialization in Journalism
    Panthéon assas - institut français de la presse
    2005
    Histoire des médias et de la presse Écriture journalistique Économie des médias

Skill set

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